Emirates Stadium, London

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The Emirates Stadium, home to Arsenal Football Club in London, is a popular visitor attraction with a worldwide reach. With a capacity of over 60,000, the Emirates is the third largest stadium in England.

Challenge
The creation of a multilingual multimedia guide that would be advertised as a feature of the stadium tour, helping to increase visitor numbers on non-match days and improve the visitor experience.

Solution
Our guide brings a match-day atmosphere to the stadium and gives visitors a player’s perspective of this world famous football venue.

What We Are Proud Of
Visitor numbers and tour revenue tripled over the first three years since the self-guided stadium tour was introduced in 2012. Since then, new content and the addition of ‘Shirt-Cam’ in the Arsenal players’ dressing room have been introduced as part of a multimedia and tech upgrade to allow more features to be add. Over 1,000 our MPti™ devices are now in situ at Arsenal. Now over 250,000 visitors flock to the Emirates Stadium on non-match days and over 75% take the self-guided tour.

“For the 5th year in a row Arsenal FC Stadium Tour and Museum team have achieved the Certificate of Excellence. We are now in the TripAdvisor Hall of Fame 2018.” Gemma Carter, Stadium Tour and Museum Manager at Arsenal FC.