Publicis Group New Lighting Signature, Paris, France, 2014

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After 24 months of designs, research and preparation, the facade of the Publicis headquarters on the Champs Élysées is putting on a dazzling show every night. 17, 000 LEDs will transform it into a unique light feature. This new light and digital attraction uses unprecedented and remarkable technological prowess and will happen at every sunset.
The challenge was insane… To install a technological structure on an already complex architectural piece. To interpret each convex curve of the 153 glass sheets, ECA2 had to design a unique prototype, the only one of its kind in the world. The aim was to make the building the new spectacular night time place-to-be on the world’s most beautiful avenue!