reefLIVE Belfast

The £12 million reefLIVE Aquarium is planned to open in Belfast’s Titanic Quarter in 2025, offering an immersive, fully engaging visitor experience for all ages, focussing on the marine environment both at home and internationally, and comprising stunning live aquarium displays and cutting-edge interpretive technology.

Petersham Group created the Design Brief for the architects and the Creative Brief for the exhibition designers, going on to co-ordinate and lead a series of concept development workshops.

In parallel, we undertook initial market research and analysis, developed visitor projections and integrated this data into the project business plan.

Following this initial feasibility and scoping stage, we oversaw and managed the professional team as project directors, going on to pilot the project through local government planning approval. Currently, our work is supporting the corporate fund-raising programme.