Simon Robinson

Simon Robinson is a prominent leader in the immersive and themed entertainment sector, currently holding the position of head of global experiences at Warner Bros. Throughout his career, characterised by creativity, strategic insight, and operational skill, he has played a key role in transforming the way popular intellectual properties are experienced worldwide.

In his role at Warner Bros., Robinson manages the development and expansion of outstanding experiential offerings, most notably the Harry Potter Studio Tour, which continues to delight fans while entering new markets under his leadership.

His work bridges storytelling, design, and commercial strategy, ensuring that each experience connects emotionally with audiences while delivering exceptional business results.

Beyond Harry Potter, Robinson will play a key role in finding new ways to bring Warner Bros.’ vast library of IP to life, turning famous films and characters into engaging, interactive environments. His method blends creative originality with careful attention to detail, creating experiences that are memorable and meaningful.

His impact goes beyond specific projects. He is setting industry benchmarks for worldwide experience design, guiding creative teams, and advocating for audience-focused strategies that enhance both engagement and accessibility. Colleagues appreciate his talent for balancing creativity with practical implementation, turning bold ideas into reality on a global level.