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Innovation awards 2026 blooloop ​Snorkel Drift ​Sub Sea Systems, Inc.

Snorkel Drift

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Sub Sea Systems, Inc.,

Snorkel Drift is the world's first towed snorkeling ride– a completely original guest experience that blends the thrill of an amusement ride with the wonder of underwater exploration. Unlike traditional snorkeling, which relies on guests' swimming ability and physical endurance, Snorkel Drift allows participants to effortlessly glide through the water, at a slow and controlled speed, while holding onto a subaquatic board attached via a spring cable mechanism to an overhead cable tow system.

The subaquatic board gives participants the ability to steer and turn within a set length of cable, and also provides the option for more skilled participants to pitch in and out of the water (at a limited depth). The result is the sensation of underwater flight through a highly themed body of water.

\u200bSub Sea Systems, Inc. logo

Sub Sea Systems, Inc. logo

Sub Sea Systems, Inc.

Innovation awards 2026 blooloop \u200bSnorkel Drift \u200bSub Sea Systems, Inc.

Snorkel Drift

Sub Sea Systems, Inc.

What makes Snorkel Drift truly innovative is that it creates an entirely new attraction category. It combines proven cable tow technology with themed storytelling, an underwater environment, and interactive elements to transform passive snorkeling into a repeatable attraction with controlled throughput.

The concept opens opportunities for developers to create customizable underwater adventures that can incorporate education, conservation messaging, IP, gamification and more.

Innovation awards 2026 blooloop \u200bSnorkel Drift \u200bSub Sea Systems, Inc.

Snorkel Drift

Sub Sea Systems, Inc.

Snorkel Drift also demonstrates how existing technologies, such as RIXEN's cable system, can be reimagined to create a new experience. Rather than simply enhancing an existing activity, Snorkel Drift pioneers an entirely new form of underwater entertainment.

Innovation awards 2026 blooloop \u200bSnorkel Drift \u200bSub Sea Systems, Inc.

Snorkel Drift

Snorkel Drift

Snorkel Drift is also a unique way to introduce the general public to the underwater world. Many people (if not most) have never snorkeled before or spent any length of time exploring underwater. Snorkel Drift is a way for participants to learn how to breathe through a snorkel and try snorkeling in a controlled, comfortable environment. This experience may even inspire some to pursue snorkeling in the ocean, scuba diving, or marine-focused education. This fulfills Sub Sea's ultimate mission, which is to make the underwater world accessible.