Una de Boer, Chief Marketing Officer at WhiteWater will moderate a panel on Sustainable Attraction Development – How to Plan to Build Better at greenloop 2022. Joining her is Franceen Gonzales, Chief Experience Officer, Whitewater West Industries, Eric J.O’Rourke, Senior Director of Theme Parks, Forrec, and Andreas Andersen, CEO, Liseberg.
Taking place online from 19-20th April, greenloop will bring together leading sustainability professionals from the world’s major museums, theme parks, zoos and other visitor attractions. They will share strategy insights and lessons learned to inspire us all to become more sustainable in our businesses and help protect the planet.
Building sustainably
It is becoming increasingly important that new developments demonstrate their sustainability plans to win approval from local governments, consumers and future employees. This greenloop session will show attendees how to set up a new attraction project to be sustainable at each initial step.
Considering the long-term carbon impact of an attraction has implications for how it is designed, built and paid for. This panel of experts brings together perspectives on design, ride manufacturing and operating an attraction to guide greenloop attendees through all considerations needed to ensure a project is green from the beginning.
The panel will offer practical advice, focusing on steps you can include in the feasibility, design and ride selection stage of the development process. The session will discuss:
- What you should be looking for in sustainable design and equipment
- How feasibility studies can include sustainability factors
- How to buy better without a professional purchasing department
- How to structure a supply RFP to ensure sustainability is incorporated
- What you should consider to ensure a ride is as environmentally friendly as possible
- What a sustainable development project plan includes
The Panel
Franceen Gonzales is Chief Experience Officer at Whitewater West Industries. She has outstanding credentials as a park operator and held top management positions at Hurricane Harbor at Six Flags Great Adventure in New Jersey, Golfland Entertainment Centers Inc. in Arizona, and Wet ’N’ Wild Waterworld in Texas.
Today, Franceen serves as WhiteWater’s Chief Experience Officer and is responsible for ensuring that WhiteWater serves clients smoothly, providing excellent service matching the high standards we set across the business and expected of our products. This role builds on her previous role leading the Americas sales team and the deep understanding of client needs that helping clients develop successful parks and having walked in their shoes has given her.
Eric J.O’Rourke is Senior Director of Theme Parks at Forrec. He also leads Forrec’s Sustainability focus and his passion for protecting our planet comes from his landscape architect training and his love of travel.
His expertise spans theme park design to hospitality and resort development, with a particular focus on SE Asia. Over the past 20 plus years, he has been able to meld his client’s vision and the desired guest experience, with the project development realities and he guides the design process to deliver practical performance.
Andreas Andersen is CEO of Liseberg. His career in theme parks spans over 20 years, and he has worked principally for three organisations: Tivoli, IAAPA and Liseberg. He was Vice President at Tivoli 2001 to 2008 and he served as IAAPA Chairman in 2018. He also served as IAAPA’s Executive Director for Europe between 2008 and 2011.
In 2011, Andersen joined Liseberg as CEO. As Liseberg’s group-wide CEO he is also responsible for Liseberg’s existing business hotel, two campsites and a dinner show venue.
Tickets On Sale Now
Standard tickets are available at £75 each at early bird rates.
There is also an early bird group ticket for operators and institutions for £150 for up to 10 attendees from the same organisation. That’s just £15 each!
Early bird rates offering a 25% reduction on full ticket prices are available until 14th April.
Student tickets are £25. Please apply to events@blooloop.com using your university email.
Recordings of the live event will be available afterwards for ticket holders for a limited time.
Why You Should Attend
All visitor attractions need to decarbonise and become more sustainable. greenloop will provide practical, actionable advice and case studies for our attendees, with take-aways that they can put into practice, as well as inspirational insights from industry leaders.
Blooloop is supporting EARTHDAY’s tree planting Canopy Project, donating £1 for each ticket sold, and will in addition donate at least 5% of our greenloop ticketing revenue to Project Seagrass.
