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Themed Entertainment Association cancels TEA SATE EME

"Decision was not made lightly" says organisation

Colorful, illuminated theme park at TEA SATE Europe & Middle East event.

The Themed Entertainment Association (TEA), a non-profit representing compelling places and experiences worldwide, has announced the cancellation of TEA SATE EME, which was set to take place from 25 - 28 March at Dubai Parks & Resorts in the UAE.

"This decision was not made lightly. In light of the ongoing conflict involving Iran, Israel, and the United States, and the resulting impact across the region — including the United Arab Emirates — we believe it is our responsibility to act with caution and clarity," says Melissa Oviedo, CEO.


"The safety and well-being of our members, speakers, partners, and their families is, and will always remain, our highest priority."

She adds that the TEA's thoughts are with members based in the region, as well as colleagues and loved ones who may be directly affected.

"We recognize that this moment carries both professional and personal weight, and we want you to know that the global TEA community stands with you in support."

Safety is the priority

The TEA is currently working through the cancellation process and will update members on hotel cancellations. Meanwhile, refunds for SATE EME registration fees will be issued.

The event was to be hosted in partnership with IAAPA, welcoming TEA members, leaders, creators, and decision-makers who are actively shaping destinations, attractions, and experiences across Europe, the Middle East, and beyond.

IAAPA has not yet announced whether it will proceed with the inaugural IAAPA Expo Middle East, scheduled for 30 March to 2 April 2026 at the Abu Dhabi National Exhibition Centre (ADNEC) in Abu Dhabi, UAE.

A statement from IAAPA reads: "IAAPA is closely monitoring the current situation in the Middle East as developments continue to unfold. The safety and well-being of our members, exhibitors, attendees, and partners remain our highest priority.

"We are in communication with relevant stakeholders and will provide updates or guidance as needed. At this time, we continue to assess the situation carefully and thoughtfully."

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