TEA SATE Europe & Middle East 2026 will bring together the global themed entertainment community in Gothenburg, Sweden, for four days of thought leadership, networking, and collaboration focused on the future of the attractions industry.
The conference will take place 6 - 9 July 2026, at Liseberg, one of Europe’s most iconic theme park resorts. Hosted by the Themed Entertainment Association (TEA) the event will welcome creators, designers, technologists, operators, and storytellers from across Europe, the Middle East, and beyond.
What is SATE?
SATE stands for Storytelling, Architecture, Technology, and Experience, and is the TEA's flagship conference series. The events bring together the creative and technical disciplines behind themed entertainment, offering candid sessions, knowledge sharing, and opportunities to connect with industry leaders and emerging voices.
Why attend SATE Europe & Middle East 2026?
Attendees can expect:
- An extensive conference programme, with sessions delivered by industry leaders
- Liseberg park access, including admission ticket, wristband and express pass access
- Curated networking with decision makers and creators
- Signature social events, including a gala dinner and welcome reception
Registration and Agenda
6th July
- All Day: Liseberg park access – included admission ticket, wristband and express pass access
- All Day: Speaker Rehearsals
- 6:30 PM – 9:30 PM: Welcome Reception hosted at Mei Rose, Rooftop at Liseberg Grand Curiosa Hotel
7 July 2026
- Included breakfast buffet at the hotel
- All day: SATE Day 1
- Dinner in the Park
8 July 2026
- Included breakfast buffet at Hotel
- SATE Day 2
- Themed Dinner at 1923 – Themed Costume evening
9 July 2026
- Included breakfast buffet at Hotel
- Optional: Park EduTours – to be announced
- All Day: Liseberg park access – included admission ticket, wristband and express pass access
- All Day: Departures
- Evening: Free & Easy
10 July 2026
- All Day: Departures
Registration is now open. More details can be found here.
