CJ 4DPLEX and Cineplex are opening immersive theatre formats 4DX and ScreenX in locations across Canada, offering multi-sensory and 270-degree panoramic experiences.
4DX’s advanced theatre technology enhances the on-screen visuals and uses special effects including motion-synchronised seats, wind, fog, rain, lightning, snow, bubbles, vibration and scents.
ScreenX is the world’s first multi-projection theatre technology that allows a 270-degree panoramic cinema experience, with audiences feeling like they’re inside the movie.
“4DX and ScreenX exemplify our commitment to providing guests with the latest cutting-edge cinema technologies and creating memorable experiences that cannot be replicated at home,” said Kevin Watts, senior vice president, exhibition, Cineplex.
Special effects and moving seats with 4DX
The multi-sensory 4DX experience is now open at Cineplex Cinemas Winston Churchill in Oakville, Ontario, Cineplex Cinemas Hamilton Mountain in Stoney Creek, Ontario, and Scotiabank Theatre Edmonton in Edmonton, Alberta.
The 270-degree panoramic ScreenX experience is now open at Cineplex Odeon Sunridge Spectrum Cinemas in Calgary, Alberta, Cineplex Odeon South Edmonton Cinemas in Edmonton, Alberta, Scotiabank Theatre Vancouver in Vancouver, British Columbia, and Scotiabank Theatre Toronto in Toronto, Ontario.
A new 4DX location at Scotiabank Theatre Ottawa in Ottawa, Ontario is set to open on December 13, while a new ScreenX location at Cineplex Cinemas Yorkdale in Toronto, Ontario is scheduled to open on December 17.
“CJ 4DPLEX’s partnership with Cineplex has been instrumental in introducing our innovative 4DX and ScreenX technology to Canada and we are thrilled to continue our expansion,” said JongRyul Kim, CEO of CJ 4DPLEX.
ScreenX audiences feel like they’re inside the movie
“Cineplex guests will love the 4DX experience with films from action blockbusters to horror, comedy and animation enhanced for a uniquely entertaining, immersive theatre-going experience.
“ScreenX is a visually immersive experience where genre films, along with action blockbusters and musicals, benefit from the format’s extra-wide panoramic view.”
The first 4DX auditorium in Canada came to Cineplex Cinemas Yonge-Dundas and VIP in Toronto, Ontario in 2016. The second opened in August at Scotiabank Theatre Chinook in Calgary, Alberta.
In 2018, CJ 4DPLEX and Cineplex launched Canada’s first ScreenX auditorium at Cineplex Cinemas Queensway and VIP in Toronto, Ontario.
Images: CJ 4DPLEX