Ahead of the official webinar on Tuesday 3 October, attendees at IAAPA Expo Europe will have the opportunity to view the results of the second Rubber Cheese Visitor Attraction Website Report firsthand by stopping by the Convious booth, #B-2006, at 3 p.m. on Wednesday 27 September 27.
In 2022, website specialist Rubber Cheese released its first report that set a benchmark specifically for visitor attraction websites. It offered insightful information about user experience, booking journeys, and mobile experience, setting them apart from other travel and tourism statistics.
188 visitor attractions participated in the 2023 poll, a three-fold rise from the first survey, demonstrating without a doubt the importance of this research for the sector.
Defining benchmarks
The 2023 report, sponsored by Convious, a leading eCommerce platform for the leisure industry, builds on these themes. It will highlight the vital connection between visitor experience, conversion rates, and website optimisation. The outcomes will define the important conversion rate and basket abandonment benchmarks as well as provide ideas for improving the user experience on visitor attraction websites.
Kelly Molson, founder of Rubber Cheese says: “Last year we made history by establishing the first benchmarks for visitor attraction websites. This year’s report delves further into factors contributing to these scores including the topics of engaging audiences through interaction, personalisation, mobile optimisation and encouraging desired actions through reward schemes.”
Andy Povey, VP of business development UK & US at Convious adds: “These insights enable data-driven decision-making, allowing for targeted improvements and enhancements to the overall online visitor experience. Additionally, the survey helps to foster a culture of continuous improvement, as attraction owners can identify trends, track performance over time and make informed adjustments to optimise operations.”
Sign up to the Rubber Cheese Survey launch webinar on Tuesday 3 October at 12:30pm (GMT) where full results will be revealed.
Convious will be running a series of free daily talks on the show floor at IAAPA Expo Europe 2023.
