IAAPA, the global association for the attractions industry, will host IAAPA Expo Europe 2023 from 25-28 September at the Messe Wien Exhibition & Congress Center in Vienna, Austria.
The event will present cutting-edge technology and inspiring projects as attendees from around the world come together to celebrate the work of the European attractions and leisure industry. IAAPA Expo Europe 2023 promises an impressive lineup of exhibitors. There will also be a full schedule of educational sessions and experiences, showcasing the best of the leisure industry and inspiring the next generation of attractions in the region.
In a press release, Peter van der Schans, vice president and executive director of the IAAPA Europe, Middle East, and Africa region, said:
“IAAPA Expo Europe is a showcase of the innovation and creativity that define the attractions and amusement industry. We are delighted to host this extraordinary event in the culturally rich city of Vienna and look forward to showcasing the best that our industry has to offer. IAAPA Expo Europe 2023 will undoubtedly set new benchmarks for the future of entertainment in Europe.”
Meanwhile, speaking to blooloop last month, Jakob Wahl, president and CEO of IAAPA said:
“IAAPA Expo Europe is the premier industry event in the region. Our goal is to be relevant. So, this will be an event that shows what is going on but also what is about to come. This is where the Expo Europe team has done a fantastic job in developing the event, for instance with the introduction of an Innovation Stage.
“It is our second biggest event and it has grown substantially over the years. Vienna is a wonderful city and I’m sure it will be a great experience for everyone who’s attending.”
A special host city and a grand opening for IAAPA Expo Europe 2023
IAAPA will celebrate this year’s host city, Vienna, in style, with its inaugural Host City Day on Monday 25 September. Three tours are planned to cover developments in F&B, retail, and the culture of business. The line-up includes a tour of Schönbrunn Palace, Austria’s most popular destination.
“One good thing about IAAPA Expo Europe is that we travel around. There’s always so much to learn from the host country or the host city,” said Van der Schans, speaking to blooloop.
“So, now we have the Host City Day, where we have three tracks – retail, culture and F&B. Everyone starts together in one room and then we go into the three different topics and explore, for example, the F&B insights that Vienna has to offer.
“Vienna is a wonderful city; there is a lot of culture. It’s also ideally located to connect Western and Eastern Europe, so it’s very accessible.”
Other scheduled events for Monday 25 September include Water Park Day, Indoor Entertainment Day, Safety Day and Sustainability Day. There will also be an EDUTour of Familypark.
Water Park Day attendees may be interested to learn of a recent tender opportunity in the city of Lelystad, the Netherlands. There are plans for a waterfront waterpark hotel development in this location. Investors, operators and developers from all over the world are invited to participate in the tender. More information can be found here. Attendees can also connect with Raymond Oude Groen to learn more or arrange a meeting with him during the show via email.
Regarding this year’s opening ceremony, Van der Schans teased:
“We’re going to do it a little differently this year so it will be more high-energy and fast-paced. It’s going to be an exciting way to start the Expo.”
Educational sessions
Tuesday 26 September
After the opening ceremony on Tuesday, a panel of experts will discuss the latest trends to watch. In Emerging Trends in the Attractions Industry: What’s Happened Since IAAPA Expo Europe 2022? blooloop’s Charles Read, Bart Dohmen of TDAC, Yael Coifman of Leisure Development Partners and Liseberg’s Andreas Andersen will explore the transformative shifts and emerging trends since the last IAAPA Expo Europe in London.
Other highlights on Tuesday include The Visitor Magnet: How to Build Brand Loyalty and Capture Repeat Guests. This will feature insights from Sharon Parker of Gateway Ticketing Systems, Niels Jensen from Faarup Sommerland, Robert Dahl of Karls Erlebnis-Dörfer and Silvio Liedtke from MENALAC.
In the afternoon, during a session called Is Everything OK Backstage? Mental Health – An Open Discussion with Friends, Owen Ralph of Kirmes & Park International, Olivia Wyrick from Six Flags Qiddiya, Chris Lange of Creative Studio Berlin and Carlton Gajadhar of Barker Langham will talk about mental health and wellbeing.
Later, the Simworx team will present a session entitled One Ride Fits All: The Scalability of Attractions. Then, in More than just Giga Projects and Cruise Ships: The Real Focus on the Middle East, delegates will hear from WhiteWater’s Mike Rigby. He will be joined by Neil Dwyer of Six Flags Qiddiya, Hind Galadari from Expo City Dubai and Mahmoud Nassar of Kidzania Kuwait.
Elsewhere, Storyland Studios‘ Ben Thompson and Tyler Rizzo will join David Nouaille of Puy du Fou and Simon Oaten of Deloitte for a session called The Power of Strategic Investments: Why Invest in Themed Entertainment.
Other sessions will explore topics such as cyber security, effective leadership, crisis communications, ‘phygital’ experiences and more.
Wednesday 27 September
A key session on Wednesday at IAAPA Expo Europe 2023 will be TEA Presents: Masterplanning the Ever-changing Future. This will feature insights from TEA specialists Edd Musgrove of THEMEDD Europe, Clifford Warner of Mycotoo and Jakob Fagerström from Parts & Resorts Scandinavia.
Festivalization: Blurring Lines Between Parks and Music Festivals will feature insights from Owen Ralph, Johnny Ruisch of Leisure Expert Group, and Mascha Taminiau and Bianca Leemrijse from Walibi Holland.
In Keeping Us Engaged, a panel will look at the impact of technology, the power of guest and cast-driven storytelling, the environment and the impact staff can have on the overall experience. Speakers include Anne Stribeck of Chocoversum, Edd Musgrove from THEMEDD Europe and Karen Staley of Sally Dark Rides.
Finally, in Future of Retail, Nicole Srock.Stanley of dan pearlman Group will talk about the importance of developing creative concepts for future retail that integrate digital and metaverse retail.
More highlights include sessions on storytelling, experiential marketing and F&B.
Thursday 28 September
On Thursday, in a session called Tech Lab: Digital, Data-Driven Personalisation, attendees can hear insights from John Pendergrast of RocketRez, Sarah Bagg of ReWork Consulting, Tim Samson from Catalate Commerce, Werner Dullmaier of Convious and Peter O’Dare from Attractions.io.
The NextGen Showcase will also take place on Thursday 28 September. Attendees can meet the seven teams participating in this year’s NextGen Showcase, and explore their new attraction concepts. Participants from around the world are now three months into the program. Each team is currently focused on one concept (selected by the Client Panel) which they will develop for the remaining Concept & Schematic Design phases.
Later in the afternoon, Ville Aarresuo and Miikka Seppälä from Särkänniemi Theme Park will join Kelly Repass of IAAPA, and Ben Thompson and Marie Rayner from Storyland Studios for Mega Trends and Societal Changes: How does the Attractions Industry need to evolve and adapt in an everchanging world?
Further sessions will discuss topics such as hospitality and accessible experiences.
Special events
There are also a number of special events taking place during the week. Some of these delegates must book in advance.
On Tuesday 26 September, in the CEO Talk, attendees can hear from industry experts about their creative ideas and pioneering projects. Speakers include Natacha Rafalski, présidente of Disneyland Paris, Amanda Thompson, OBE, ICAE, CEO of Blackpool Pleasure Beach, and Susanne Mørch Koch, CEO of Tivoli Gardens.
Later, the Opening Reception will be at the Schweizerhaus restaurant, in the heart of the Vienna Prater. Guests will be able to network and enjoy an informal seated meal and Austrian hospitality. They can also take in some of the most iconic rides at Prater Wien.
Following this, during the annual Leadership Breakfast on Wednesday morning, delegates will hear from Nora Lamac, managing partner of the renowned Wiener Riesenrad, and François Fassier, vice president of leisure and destination at Compagnie des Alpes. In addition, Christine Armstrong will talk about the future of Human Capital within the industry.
Later in the day, there will also be an engaging lunchtime special event. This is called Diversity and Inclusion Lunch Workshop: Nobody Left Behind.
Delegates aged 18-35 can get their tickets for the Young Professional Forum on Wednesday evening. Speakers include Jeroen Nijpels of JNELC, Reinoud Van Assendelft de Coningh, Kirin Sinha from Illumix, Nora Lamac of Wiener Riesenrad, Isabel Fletcher from Neuman Aqua and Glenn Homburg of Europa-Park.
On Thursday morning, attendees will have a chance to explore Prater Wien. This is one of Europe’s oldest amusement parks. An EDUTour of Vienna Zoo is scheduled for the afternoon.
Meet the exhibitors ahead of IAAPA Expo Europe 2023
This year’s 17,000 square-metre trade show floor will feature more than 600 exhibiting companies from the EMEA region and beyond. Attendees will be able to discover the latest products and services, designed to help provide unforgettable guest experiences.
There is also a new addition, as Van der Schans explained:
“This year, for the first time in Expo Europe history, we will have an Innovation Stage on the show floor, with short, high-energy sessions happening throughout the conference where they are easily accessible.
“It should be very lively and I’m excited to see it in action.”
accesso – booth #A-2825
accesso Technology Group, accesso Technology Group PLC, a leading technology provider for attractions worldwide, returns to IAAPA Expo this year as a silver-level sponsor.
For 2023, accesso will showcase the latest addition to the company’s suite of industry-leading and globally trusted technologies – accesso Freedom. Designed specifically for the cloud, the multi-tenanted and highly configurable accesso Freedom platform enables operators to unify restaurant and retail transactions on a single platform. This provides unparalleled flexibility and the power to seamlessly scale, regardless of venue size.
“We have proudly attended IAAPA Europe for the past 17 years and are continually impressed by the innovation and industry excellence showcased at the show,” says George Hambleton, VP of sales. “This year, we’re looking forward to connecting with attendees and mapping out the ways in which our new cloud-native restaurant and retail platform can streamline operations and maximize selling potential for their venue.”
Earlier this year, accesso announced its acquisition of VGS, a leading ticketing and visitor management system provider. The award-winning VGS SnApp platform will now become accesso Horizon and will operate as part of accesso’s product set.
To meet with accesso, stop by the booth or arrange a 1:1 appointment via email.
Alterface – booth #A-2805
Alterface, a leader in interactive technology, will be at IAAPA Expo Europe, showing how its tailored interactive solutions can seamlessly align with each client’s distinct aspirations. Powered by its compact, easy-to-install technology, the team says this bespoke approach is the key to unlocking the full potential of an interactive attraction.
“From the initial spark of design to the tangible proof of concept, our dedicated team is on a mission to shape the most engaging interactive experience,” says Alterface. “At every phase of your interactive project, Alterface stands as your ideal partner. As developers of interactive technologies, we are at the heart of interactivity. As designers and manufacturers, we understand interactivity at its core, constantly pushing its boundaries.
“Our team eagerly awaits the opportunity to discuss recent openings, share insights, and provide a glimpse into exciting upcoming projects. Whether it’s interactive dark rides, theatres, walkthroughs, or any interactive project you envision, Alterface is your trusted partner in crafting unforgettable experiences.”
Alterface recently collaborated with Sally Dark Rides and Daniels Wood Land on Treasure Hunt: The Ride. This opened on 22 July in Monterey, California. Sally Dark Rides and DWL appointed Alterface to deliver multimedia interactivity and gameplay.
Connect with Alterface at the show to explore how its services can elevate your attractions. To learn more or to schedule a meeting before the show, please contact the team via email.
ART Engineering – booth #A-1026
ART Engineering, an amusement ride manufacturer that develops roller coasters, dark rides, carousels, water rides and more, will also be exhibiting. Attendees will be able to discover and test out the company’s new roller coaster car. This enables children from 90cm / 32in to ride.
During the show, the firm will also announce who will receive the first Wild Swing in France in 2024. It has launched three Wild Swings so far, the latest being at Karls Erlebnis-Dorf in Elstal, near Berlin. It is in the Wetterwelt (Weather World) themed area of the park and goes by the name of Wetter-Umschwung (Weather Change).
This opening came a mere 11 months after the prototype Wild Swing first opened at Fantasiana in Austria. The second Wild Swing is at Potts Park, Germany.
The swing offers a compact footprint at 6 x 11 metres and is driven by electrical motors. It can serve 500 riders per hour (depending on the selected programme). The 12-metre ride height is combined with a gondola which can move dynamically in two directions. As the ride does not include any inversions, it is suitable for all the family. It can accommodate passengers from 90cm / 32in.
Co-owners Oliver Pierling and Georg Behringer will be at the booth, alongside Sascha Budde, sales manager. They will be looking forward to welcoming delegates and answering questions about the product range. To make an appointment, please contact Budde via email.
Attractions.io – booth #A-2727
The team from Attractions.io, a leading creator of mobile visitor apps, will be at IAAPA Europe to showcase the firm’s guest experience platform and help attractions audit and enhance their experience with intuitive digital touchpoints. This year Attractions.io will be offering showfloor discovery sessions and product demos. Its partnerships team will be on hand to explore opportunities for new integration partners.
For over a decade, Attractions.io has been helping world-leading experiences like Alton Towers, San Diego Zoo, the Kennedy Space Center, and more enhance their guest journey with intuitive digital touch-points. This summer, the firm announced it is levelling up its partnership strategy, with the launch of a dedicated partnerships team.
Attendees can meet Mark Locker, CEO & founder; Ted Ismert, COO; Peter O’Dare, head of product; Jacob Thompson, customer success manager; Alex Thacker, account executive; Chris Antoline, partnerships manager and Ciara Mulkeen, events & community executive.
O’Dare will also be a part of the expert panel for the talk Tech Lab: Digital, Data-Driven Personalisation. This takes place on 28 September at 12 p.m.
To book a show floor discovery session, please click here.
Avius – booth #B-1820
Avius, a provider of real-time customer experience solutions including feedback and customer relationship management systems, will be showcasing its products on the show floor. This includes the Advanced Cleaner Check-in solution, designed to replace the old school pen and paper check sheets.
It is also providing a solution for the collection of real-time insights from educational sessions at IAAPA Expo Europe 2023. This follows a successful activation at IAAPA Expo Asia earlier this year. There will be 35 devices, deployed across all educational sessions. Real-time reporting will allow IAAPA to improve the delegate and speaker experience. Avius will also support feedback at IAAPA Expo in Orlando this November.
Attendees can meet CEO Ben Story, and Chris Williams, VP of customer success.
BMI Leisure – booth #A-2703
BMI Leisure, a leading provider of software solutions for the leisure industry, will exhibit in Vienna.
Delegates will have the opportunity to explore the firm’s all-in-one solution. This streamlines operations, offering greater efficiency and control over business processes. They can also discover how BMI’s software can elevate guest experiences, ensuring memorable and personalised interactions that keep them coming back for more.
In addition, the team will be showing how automation can transform operator’s marketing efforts, allowing them to engage with their audience more effectively and drive growth. Attendees can connect with BMI Leisure’s team of experts. They will be on hand to answer questions, provide demonstrations, and discuss how the company’s solution can be tailored to meet different business needs.
Last year, in the wake of a company rebranding exercise and following the news that BMI Leisure had exceeded its growth targets with year-on-year revenue growth of over 35%, blooloop spoke to the firm to find out more about its values and its guest-focused solution.
To book a meeting, please click here.
Christie – booth #B-1234
Christie, the global visual and audio technology company, will be present at the Experience UK Pavilion in Hall B.
Last month, Christie announced the release of two new RGB pure laser projectors: the M 4K15 RGB and the M 4K+15 RGB. These new products join the reliable and award-winning M 4K RGB Series and can deliver 15,750 lumens. Theme park attractions, projection mapping spectacles, staging and live events, and other high-demand applications are all catered for by the projectors’ design.
“We hope that you will be able to join us in what promises to be another great IAAPA show with wonderful networking opportunities for both old and new contacts, have some productive business conversations and of course, experience the beautiful Austrian Capital City,” says Joe Graziano, director of sales, entertainment & Egypt, EMEA.
CONDUCTR
CONDUCTR, a new UK-based innovation studio, launched its innovative new
Game Volt product division ahead of IAAPA Expo Europe. This aims to deliver quality, tech-enhanced social gaming products for the entertainment and leisure industry.
The first product in CONDUCTR’s Game Volt suite is Supercharged Shuffle, a high-tech interactive version of a classic table shuffleboard. Supercharged Shuffle was recently installed at Dave & Buster’s, as part of the leading brand’s renovation programme.
Dave & Buster’s has 156 locations across North America; each store features a mix of state-of-the-art gaming, bar and restaurant facilities, live sports and entertainment. New store fit outs feature innovative ‘social bays’ designed for large group entertainment, perfect for CONDUCTR’s Supercharged Shuffle tables, which brings the hugely popular social gaming trend to the states.
Supercharged Shuffle helps to increase guest dwell time and provides an entertaining social option for group bookings and corporate events.
Co-founders Peter Cliff and Jos van der Steen will be present at the show. To book a meeting with the team, please get in touch by email.
Convious – booth #B-2006
Convious, a leading eCommerce platform for the leisure industry, will be running a series of free daily talks on the show floor at IAAPA Expo Europe 2023. At the firm’s booth, it will explore the ‘Hidden Worlds’ of the experience economy solar system. This includes Planet Revenue, Planet Visitor Experience and Planet Operations.
The attraction management platform innovator will be hosting a series of free daily talks. These will take place at 3 p.m. on Tuesday and Wednesday and 11 a.m. on Thursday. The team will share insights into how intelligent AI features can streamline the digital journey for guests and operators, increasing revenue, enhancing the visitor experience and reducing manual operations.
In addition, Werner Dullmaier, VP of business development EMEA at Convious will be taking to the EDUSession stage and taking part in a Tech Lab discussion about Digital, Data-Driven Personalisation on Thursday 28 September from 12 – 1 p.m. in Conference Room 2.
Recently, Convious achieved SOC 2 Type I IT Security Compliance. This sets a new standard in data security and privacy for the visitor attractions sector.
DOF – booth #A-1317 & A-1320
DOF Robotics, a producer of dynamic simulation platforms, will be offering exclusive campaigns and opportunities throughout IAAPA Expo Europe 2023. This includes the chance for attendees to try the new design Hurricane 360 VR at the booth.
The team has also prepared some special presentations for the show. To meet the DOF Robotics team, come to the booth or book a meeting in advance by clicking here.
DOF Robotics won an IAAPA Brass Ring Award for Best Exhibit at IAAPA Expo Asia 2023. The firm scooped second place in the 63 square meters and larger category, for Booth L1513. Here, it showcased innovative new products and offered delegates live demonstrations of DOF Robotics’ range of entertainment experiences. The company also launched the VR movie Homeland: Rise of Nomads at the conference.
Dronisos – booth #A-2815
Dronisos, a leading drone light show specialist, will be showcasing its permanent drone show offer, dedicated to theme parks.
In July, the company provided Europe’s biggest-ever drone show for the Bastille Day celebrations at Disneyland Paris. The show took place above the Sleeping Beauty Castle and featured 1,495 drones. These were accompanied by light effects, fountains and pyrotechnics.
Dronisos is the Official Technology Provider of Disneyland Paris. It worked in partnership with the attraction’s show production and artistic teams to create the ambitious display. The show’s content was a secret until its reveal at the Bastille Day celebrations. It also recently announced that its partnership with Dollywood, Tennessee will continue for a second year.
To book a meeting with the team, please click here.
Electrosonic
Electrosonic, a leading international audiovisual and technology services company, will also be present at this year’s IAAPA Expo Europe. Founded in 1964, Electrosonic provides technology design, system integration and support services, working with leading names in location-based entertainment. It has been involved with 50 project recipients of the prestigious Thea Awards and delivered more than 375 projects for clients around the world.
In August of this year, Electrosonic celebrated the one-year anniversary of its Technology Partner programme. This meets and collaborates with industry-leading experiential technology companies to ensure that their clients’ attractions are complemented by the latest technical capabilities.
In the spring, the team spoke to blooloop about how new technologies can create more environmentally sustainable spaces. We discussed the benefits of virtual AV control and management systems. We also looked at how master planning and taking a collaborative approach from the start of a project is key.
To learn how Electrosonic can support you with an upcoming project, book a meeting with one of their experiential technology advisers at IAAPA Expo Europe here.
Embed – booth #A-1105
Embed, a leading worldwide supplier of point-of-sale and revenue management systems, will be highlighting its SaaS solutions, designed to help FEC operators boost revenue and improve the guest experience. This includes the Mobile Wallet.
The importance of SaaS solutions like the Mobile Wallet in increasing FEC revenue at venues both small and big was underlined by customers in this year’s metrics. The average Mobile Wallet reload value is $50.57. This is five times as much as cash. It is also a huge increase over the previous average metric value of $31.95 reload value when visitors top up their gaming cards with a credit card. In addition, 60% of mobile wallet reloads occur off-site, before the customer reaches the FEC.
Attendees can also discover STATS, a data visualisation dashboard that aims to transform the way FEC operators evaluate reports. Through real-time data, STATS can assist operators in making smart business decisions about workforce numbers, scheduling, revenue forecasts, and even inventory.
In addition to Mobile Wallet and STATS, Embed will demonstrate a variety of its integrated hardware and software solutions. This includes KIOSK+ and TOOLKIT, and display gaming cards and wearable media at the Bling Showcase.
Endurescreens – booth #A-114
In the first half of 2023, Endurescreens, a specialist in the design, manufacture and installation of world-class projection screens, successfully delivered high-quality projection screens to several state-of-the-art projects. Notably, Endurescreens’ screen product has contributed to the immersive experience of the new Kathmandu Park attraction in Punta Cana, in the Dominican Republic.
Furthermore, Endurescreens recently introduced its latest innovation, the Micro Pro projection screen product. This made its debut in the European market through a collaboration with Your Dome.
Attendees can meet Endurescreens’ director of sales, Lei Yin, and project and QC manager, Ronald Potgieter during the show. To book an appointment, please click here.
ETF Ride Systems – booth #A-1917
ETF Ride Systems, a leading ride designer and manufacturer, will be showing some of its recent projects during IAAPA Expo Europe 2023. This includes the award-winning Volkanu by Sally Dark Rides at Lost Island Themepark in Iowa. The team will also present the Tiki Splash Roulette water ride, Maus au Chocolat and a new ride at the experience museum Grotte Cosquer.
ETF Ride Systems offers a broad range of ride concepts. This includes both trackbound and trackless rides, as well as rides in the water, on the ground, elevated or suspended, all electrical driven. The firm’s ride concepts have the flexibility to integrate specific customer requirements. It also offers high-quality decorations, tailored to fit with parks’ existing theming.
To create a total ride experience, customers can choose to integrate passenger ride interactivity options like speed control or directional control. For other enhancements including audiovisual, decorations and more, ETF works closely with many partners in this field.
Gantner Ticketing – booth #A-220
Gantner Ticketing, a provider of software for museums, zoos, cultural heritage and visitor attractions, will exhibit at the event in Vienna.
Earlier this year, Gantner Ticketing collaborated with Mjus Resort & Thermal Park, Hungary. The firm’s access control, locker and point of sale solutions are now in use at the attraction. Here, the tech will complement the resort and spa’s luxury experience.
Gantner Ticketing has also been working with Naturalis Biodiversity Center in Leiden, the biodiversity institute of the Netherlands. Its Recreatex ticketing software is being used to streamline the customer experience across all channels. In addition, there are four ticket vending machines with Gantner Ticketing software and a service desk where visitors can buy entry tickets and parking.
Attendees can meet a number of team members during the show, including Stefan Peeters, Matthijs de Gruijter, Ernst Reijn, Edwin Hemkes and Jonathan Kreps. Meetings can be booked via email, in the format firstname.surname@gantner.com
Gateway Ticketing Systems – booth #B-1808
Gateway Ticketing Systems, a provider of admission control systems, has been a leader in the attractions industry for 35 years. With over 500 customers globally, it offers ticketing, admission control, and revenue-generating solutions and has served more than 200 million visitors. At IAAPA Europe, the team says it is looking forward to showcasing its stress-free ticketing solution to attendees.
“Our team is dedicated to exploring opportunities within the attractions industry,” says Michael Andre, president and CEO of Gateway Ticketing Systems, Inc. “We strive to understand how our innovative products can benefit our clients and potential customers.”
Gateway prioritises building solid relationships with internal and external partners. Its customer base is diverse, serving renowned museums, zoos, theme parks and unique attractions.
Gateway Ticketing Systems recently acknowledged some of its most outstanding people during its annual Employee Service Awards, including the President’s Award to employees exemplifying high performance and significant personal achievements.
Great Coasters International – booth #A-605
The team from Great Coasters International Inc. (GCI), a coaster manufacturing company recognised for its exceptional wooden roller coasters, will be showcasing the Infinity Flyer, Millenium Flyer and Mini-illenium flyer cars, alongside its Titan Track.
GCI’s mission is focused on creating thrilling and immersive coaster experiences while emphasising the preservation and enhancement of natural surroundings. It delivers intense, smooth, and dynamic rides that push the boundaries of wooden coaster technology. The firm’s coasters feature elements such as banked turns, airtime hills, inversions, and steep drops. The wooden coasters also often incorporate unique features like terrain integration, allowing the rides to perfectly blend in with their natural environment.
GCI constructs each ride with premium-grade lumber and steel connections to ensure the highest level of safety and durability. Previous projects include Mystic Timbers at Kings Island, Thunderhead at Dollywood, and Gold Striker at California’s Great America. The company also offers maintenance and refurbishment services.
Greenspan – booth #B-1723
Greenspan Projects Ltd., a creative design and build specialist, will be showcasing some of its latest projects during the show. This includes a new adventure park at City of Dreams Mediterranean in Limassol, Cyprus, created for Melco Resorts and Entertainment. The high-octane adventure park offers exciting activities for the entire family.
The firm is also the sole global distributor for Puttify, an innovative new golf game set to transform the world of social entertainment. Puttify delivers a unique experience that promises fun for players of all skill levels with its unique blend of intelligent, cutting-edge technology and specially designed golf courses. Attendees can discover the new product at the Greenspan booth.
The team recently spoke to blooloop about a project to transform the guest offer at Holiday Inn Corby, with the creation of an 18-hole adventure golf and aerial assault course.
Hero Zone VR – booth #B-723
Hero Zone, a creator of immersive VR experiences, has become the provider of the largest network of operator-powered free-roam location-based VR since 2019, with more than 200 locations worldwide.
Attendees will be able to learn more about the firm’s Operator Powered Free Roam VR. This can optimized to fit and enhance their business. Hero Zone fits spaces measuring 4.5m x 4.5m (4 players), 6m x 6m (6 players), or 6m x 9m (up to 8 players). Operators can offer immersive experiences for an investment from 6000€.
Hero Zone delivers family fun in a convenient and accessible package. The growing catalogue has fun for all ages, play styles and skill levels. Titles include the new Cook’d Up! collaborative cooking challenge and the new Escape Quest: Espionage Express, which is an escape/adventure
Other titles include Dead Ahead, a collaborative Zombie shooter; Arrowsong, a fantasy-themed collaborative archery; Quantum Arena, a futuristic laser tag-style shooter; Cyber Shock, a retro-future arcade shooter and Cops vs Robbers, a player versus player shootout Hero Zone futureproofs operator investments with ongoing updates, new levels, weapons, and continued improvements.
Hero Zone has signed a new partnership between Hero Zone and Amusement Services International (ASI). The agreement will see Hero Zone bring its state-of-the-art VR technology to more locations across the MENA region.
To book a meeting, please contact the team via email.
Highlite International – booth #B-827
Highlite International, a leading supplier of show, audio and light equipment, will also be at IAAPA Expo Europe 2023. Here, it will show visitors how entertainment lighting and effects can be combined with professional audio and audiovisual products to create a memorable experience.
As a leading manufacturer and B2B distributor, Highlite International has been illuminating the entertainment, amusement and installation markets for over 29 years. From theme parks to major events, the firm’s offerings have transformed attractions worldwide,
In August, Highlite International celebrated the latest attraction to be added to Billybird Park Dragon Kingdom in the Netherlands. Designed by Amusementprof, it is the biggest play castle in the country and features a lighting installation by Dynamic, Beeld, Licht & Geluid, using fixtures from Highlite’s Showtec brand.
Attendees can speak to the team at the booth to get information on products or support for their projects. Meetings with Raymond Paes, international sales manager/business development can also be booked in advance, here.
Huss Park Attractions – booth #A-1915
Huss Park Attractions, the German ride manufacturer, will reveal more details about its five brand-new rides at the show.
This includes the new Break Dance 5. The very first HUSS Break Dance 5 attraction will premiere at the Prater in Vienna in the near future. The innovative concept and overall attraction design for this installation will be presented by the firm’s client at IAAPA Expo Europe 2023 in Vienna. Additional Break Dance 5 installations are already part of the project pipeline.
This summer, HUSS also announced the opening of a new thrill ride at OCT Happy Valley Nanjing in China. The Giant Frisbee opened to the public on 29 April 2023 and is one of the main attractions in the park’s Happy Time-themed land.
The Huss Park Attractions team is meeting the demand for engaging flat rides within the amusement business and is looking forward to welcoming attendees to the booth. Here, they will be able to find out more information and see the new concepts in action. CEO Mirko J. Schulze and international sales manager Lars Hartmann will be present at the show.
Intamin – booth #A-2313
Intamin, a creator of record-breaking amusement rides, will be present at the show, following a number of successful openings in 2023. In April, Toutatis at Park Asterix, an LSM Multi Launch Coaster, successfully opened to the public. Toutatis is the fastest Multi Launch Coaster in France. It also holds the World Record for the most airtime on any steel coaster with 23 airtime moments.
In May, at Parque Warner Madrid a new LSM Multi Launch Coaster with a famous IP started operation. During the same month, SeaWorld Abu Dhabi opened to the public. This features two new signature attractions from Intamin, The Dome Ride Theater Hypersphere 360 and the LSM Multi Launch Coaster Manta Coaster.
In June PortAventura World opened the new Multi Dimension Coaster, Uncharted: The Enigma of Penitence. Uncharted is the world’s first indoor quintuple (5x) LSM launch coaster. It also features the world’s first side launch.
Finally, Intamin’s newest Parachute Tower Dragonwatch took flight on 1 July 2023 at Toverland in the Netherlands. The team expects a few more valuable openings worldwide this year and looks forward to showing them at IAAPA Expo Europe 2023.
Interlink – booth #A-2007
Interlink, a leading water ride designer and manufacturer, will be on hand to talk about its latest products and projects.
During the summer, Interlink announced the launch of Yuta Falls, a new SuperFlume ride at Lost Island Theme Park, Iowa. Yuta Falls is Interlink’s second ride at the park and joins Awaati Battle in the Awaati (Water) Realm.
The central feature of Yuta Falls is a large, fabricated rock structure. This intertwines with the ride’s water channel and features an etched symbol representing the Yuta (Earth), as well as a rotating water wheel. The structure can be seen throughout the park and serves as a totem. Guests can expect to get soaking wet with a ride design that includes two lift hills with heights of 7.5 and 14 metres.
Interlink’s commercial director John Davies will be present at the booth.
Jora Vision – booth #A-1323
In 2024, Ireland’s Emerald Park will open the new land of Tír na nÓg, designed by Jora Vision, a leading design and production company. On Tuesday 26 at 11:45, there will be a press presentation at the company’s booth, when Emerald Park, Vekoma and Jora Vision unveil details of the land’s two new coasters, its mythical inhabitants and their exciting stories.
Jora Vision is creating a theming strategy for the Irish theme park’s new folklore-inspired world, across rides and landscaping
Together with partners AV Stumpfl and AED, Jora Vision will create a unique projection setup in their stand to showcase all their design & build projects. The interactive minigolf concept Remarkaball that Jora Vision developed will also be at the show, with a course at the Lagotronics booth (A-2120).
Jora Vision also delivered the first new themed zone for Finland’s Särkänniemi theme park in June. This is the first step in the long-term realisation of the park’s new masterplan. The themed land, named Kärsänniemi, is home to park mascot Pouta Possu (Pouta Pig).
Jora Vision will be present with a large team of specialists: masterplanning experts, dark ride developers but also production maestros. To book a meeting to discuss a project with the team, attendees can get in touch via email.
Katapult – booth #B-1232
Katapult, the international guest experience design agency, will be exhibiting at IAAPA Expo Europe 2023. During the show, the team will be showcasing its themed resort design expertise, following more than 10 years of experience working on new-build and existing themed resort projects, bringing a memorable visitor experience to destinations across the globe.
The company has worked to create inclusive water parks, themed restaurants, play areas, and communal spaces throughout themed resorts and villages, in addition to developing distinctive hotel accommodations for guests. The design team is presently working on new IP-based themed resort design projects under the direction of former Disney Imagineer Andy Sinclair-Harris.
Katapult will also exhibit some of the company’s recently finished themed attraction projects in Vienna. This includes a theme park expansion project with the UK attraction, ROARR! Additionally, it will provide more information about the company’s partnership with Aardman Studios on The World of Aardman attraction concept.
Both co-founders Dawn Foote and Phil Higgins will be at the Katapult booth. Meetings can be arranged by sending Katapult a message ahead of the show.
KCC Entertainment Design – booth #A-413
KCC Entertainment Design, a leading creator of themed environments, will bring a team of five people to the trade show. Attendees can visit the booth to learn about recent projects, such as SparkX in Hasselt, Belgium, and Adrenark in Abu Dhabi, UAE.
Other key projects that have opened this year include Terra Magma for Bobbejaanland in Belgium and the refurbishment of Adventure World in Dammam. The film is now working on Tropical Islands in Germany, for new zones and the entertainment inside the new hotel Ohana Lodge. Plus, last month the first location of Experimental Park, which KCC designed and built, opened its doors.
In addition, KCC is working on five other projects in the Middle East, four in Europe, two in Africa, one in the USA and two in China.
Lagotronics Projects – booth #A-2120
Lagotronics Projects, the media-based attractions specialist, will present a booth full of interactives. This will include the patented and awarded GameChanger Dark Ride which has already been installed at four locations.
On the show floor, visitors can see an interactive maquette of this unique ride concept. The GameChanger attraction can be fully customized with special designs for the shooters, seats and theming. The interactive games can be tailored to any storyline or IP. Or, the firm can use one of its existing themes like Farm Fair.
The team will also showcase RemarkaBall, a new minigolf concept by Jora Vision, technically developed and created by Lagotronics Projects. The first RemarkaBall experience has been installed in France. Several new installations will follow soon in Europe and the Middle East region.
Leisure Development Partners – booth #A-1115
The team from Leisure Development Partners (LDP), a leading economics and strategy consultant, are looking forward to catching up with clients and industry colleagues as well as establishing new connections during IAAPA Expo Europe.
As the market leader in leisure economics, LDP can assist in many ways from the initial feasibility study for new projects to operator selection, operations/improvement strategy of existing attractions and entertainment venues, expansion plans and more. The company has worked extensively across Europe, the Middle East and all over the world. Its on-the-ground global experience means the senior team have an in-depth knowledge of world markets.
Attendees can visit the booth during the show to chat with a member of the team. Those who have a project or something specific they’d like to discuss are invited to book a meeting in advance via email.
Recently, members of the LDP team visited Superblue, and discussed the artainment trend in an opinion piece for blooloop about their experience at the popular Miami attraction
Martin & Vleminckx – booth #A-2028
Martin & Vleminckx, a leader in the design, manufacture, fabrication, and installation of thrilling attractions, will be showing new and innovative attractions that are expected to draw the attention of the European market.
This includes Skyblazer. Elevating the thrill of amusement rides, Skyblazer introduces a swinging gondola that emulates the exhilaration of skydiving. The team will also highlight Unicoaster. This is an interactive attraction that empowers riders to control their own experience through an innovative control stick, delivering a truly unique and engaging ride.
Also on show will be SkySpire. This features climate-controlled gondolas that provide riders with an immersive 360-degree panoramic view as they ascend the vertical structure. Meanwhile, Polercoaster is designed to revolutionise the roller coaster experience by embracing verticality, delivering an intense coaster adventure within a compact footprint.
In August, Martin & Vleminckx celebrated the fifth anniversary of the wooden roller coaster Jungle Trailblazer in Nanning.
Delegates can schedule a meeting prior to the trade show via email.
Maurer Rides – booth #A-2613
Maurer Rides, a leading designer and manufacturer of roller coasters and transport solutions, will present a new coaster concept at the show.
The firm says that Speed Chaser is the roller coaster that can do everything and with less space. It offers either a thrill or family experience as riders fetermine their own speed. 8-seater and 2-seater racers can be used alternatively or simultaneously on the track. It also offers tilting seats, boosters, gaming, shooting, light gates and more.
The interactive features lead to an engaging experience, where guests can choose to race or to enjoy a more gentle tide. A throttle and boost button provides additional thrust and bright brake lights. In addition, the engine sound is speed-dependent and freely configurable.
Earlier this year, Maurer Rides conducted an exclusive test ride on the Spike Fun prototype at Skyline Park, Germany. Park staff had the chance to experience Maurer Rides’ brand-new product and capture their impressions as part of a special test run on the Spike Fun, the world’s first roller coaster featuring 45° backwards tilting seats. The test riders were able to try the new ride and take different seat positions during the ride.
Mobaro – booth #A-625
Mobaro, a provider of online maintenance and safety solutions, will launch a new range of bespoke features for the attractions platform at IAAPA Expo Europe 2023.
Mobaro’s CMMS, training and ride operations platform is used by over 300 attractions. The new features will include developments for existing functionality and brand-new tools to support the efficient management of visitor attractions. This includes an enhanced attendants function, as well as a new downtime and notes template. Work orders and time registration are also available and are an essential building block for a major future release.
Attendees can meet David Bromilow, director of parks and attractions, co-CEOs Henrik Have and Christoffer Borup, sales director Jacob Overgaard, CTO Christian Rasmussen, head of customer success Rasmus Andreasen, and marketing manager Frank Steffensen. They can also book a meeting with the team here.
OpenAire – booth #A-210
OpenAire, a leading designer and manufacturer of retractable roofs and skylights, will be on hand to share details of new projects.
One project which has just opened is the 100,000-square-foot Island Waterpark located at the Showboat Resort in Atlantic City. This is the largest waterpark under a single retractable roof in the USA! It is corrosion-free, costs less to operate (than a typical indoor waterpark) and is enclosed in a fully aluminium retractable roof structure.
The firm also recently celebrated the opening of a new indoor retractable roof waterpark in Alabama. OWA Parks & Resort in Foley expanded its theme and water park Tropic Falls at OWA with a new indoor water park that opened in May 2022.
Not only does the indoor waterpark have a retractable roof, but it also features a retractable wall which connects it to the outdoor wave pool. This retractable wall is the largest in the Southern US, at 128 feet wide and 26 feet high. The door slides fully open to offer an astonishing opening at 3,400 square feet.
Nancy Patterson, OpenAire’s director of design and business development, will also be taking part in Water Park Day on Monday 25 September. She will be speaking about the Good, the Bad and the Ugly of Attraction Selection covering all areas of planning new projects/renovations.
P&P Projects – booth #A-617
P&P Projects, a provider of turnkey design-build services for themed entertainment & leisure experiences, will exhibit following a milestone year that saw two of its projects win at the TEA’s annual Thea Awards: Jurassic World Adventure at Universal Studios Beijing and Underlandet at Liseberg.
This summer, the design-build company celebrated the opening of Batman: Gotham City Escape in Parque Warner Madrid. This immersive roller coaster experience was developed by the P&P team in a complete turnkey fashion – from the initial storyline and design to the full-scale production and installation of thematic works, including show sets, figures, AVL, music, media content and special effects.
The team has been bringing to life world-renowned IPs, as well as creating new storylines, for the design and production of unique experiences. The P&P team continues this process in its current projects with market leaders in the United States. This is combined with the continued turnkey development of a completely new themed entertainment concept. This is done in collaboration with Grupo Vidanta, Latin America’s leading resort developer.
Meetings with the P&P Projects team can be booked here.
Park Playground – booth #B-2320
The Park Playground, a unique VR franchise, will introduce a brand-new turnkey solution at IAAPA Expo Europe 2023: The Park VR System. The system allows any leisure location to quickly and easily integrate The Park’s fully mobile, free-roam VR experiences. With a fast roll-out period, the system allows entertainment centres to boost their entertainment portfolio, and see significantly increased footfall and return rate.
The Park’s team can discuss all of their VR experiences, including Mission Planet X, Mask of the Pharaoh or the award-winning Don’t Scream. They will also be hosting demos throughout the show. Visitors can try out the immersive experiences using the latest VR technology from HTC VIVE in a free-roam environment.
Peter Vindevogel, CEO at The Park Playground, says:
“We’re thrilled to be heading to IAAPA Europe, one of the biggest and far-reaching attractions expos. Alongside giving visitors the opportunity to demo our immersive experiences, we’re very excited to speak to attendees about The Park VR System, a new solution that provides entertainment centres and businesses more opportunities to expand their existing social entertainment offerings.”
Attendees can book a demo here or arrange a meeting with the team at here.
ReWork Consulting
ReWork Consulting, a ticketing consultancy for leisure and attractions operators and technology suppliers, will also be present at this year’s event.
Founder Sarah Bagg will speak during a session on Thursday 28 at 12 p.m., called Tech Lab: Digital, Data-Driven Personalisation. The panel will explore the topic of ‘customisation’ within an attraction setting. It will cover the acceleration of AI, and dynamic pricing, as well as exploring a technology data-driven, customer-centric pre-, during, and post-visit experience.
This summer, ReWork Consulting shared details of a project with LIVE IT Group. ReWork was brought in to support its goal of increasing sales opportunities and conversions in the attractions ticketing sector, and to help it gain a larger market share in the industry.
Following the success of its venue ticketing product launch at Hever Castle, LIVE IT recognised a market opportunity in the visitor attractions industry. However, a knowledge gap within the company was discovered, necessitating the development of a defined growth strategy. ReWork was contacted to assist the firm in becoming “market ready” for a successful launch into the industry.
Delegates can book a meeting with Bagg via email.
ROLLER – booth #A-2420
ROLLER, the ticketing, CRM and POS specialist, will unveil the latest updates to its attractions software solutions at IAAPA Expo Europe 2023. The company offers a complete platform to help attractions boost revenue, enhance guest experiences, and optimize operations.
Key highlights of the solution include its user-friendly and intuitive point-of-sale system, which streamlines transactions, reduces wait times and enhances staff efficiency. It also features an optimized online checkout. This is designed to increase conversion rates and minimise cart abandonment. Plus, an integrated payments system allows for secure and swift transactions, ensures data security and decreases involuntary churn.
ROLLER’s Guest Experience Score was recognised at last year’s IAAPA Brass Ring Awards. In March 2023, the firm also celebrated reaching 100 episodes of its popular podcast series, the Guest Experience Show. This serves as a space for industry leaders to share insights into how they deliver memorable guest experiences.
RWS Global
Attendees can meet members of the teams from ted and JRA, part of RWS Global, at IAAPA Expo Europe. They will be on hand to discuss how they can help to turn live moments into lasting memories.
With services including visioning, master planning, writing & content development and master planning & design, JRA creates the spaces RWS Global’s three other companies play in. The company served as the lead planning, experience design and project management team for the Cincinnati Black Music Walk of Fame. This recently opened to the public in Cincinnati, Ohio.
Meanwhile, London-based ted combines talent, creativity and decades of know-how to make live experiences exceptional, from stage shows to fitness programs to bespoke merchandise. Attendees can arrange a meeting at the show via email.
In May, following a company rebrand, blooloop spoke to Ryan Stana, CEO of RWS Global and other key executives from across the RWS Global team. Together, they explained how RWS Global can deliver 360 degrees of awe and amazement, providing everything that clients need to develop their idea, as well as to bring it to life and run it flawlessly.
Sacoa Cashless System – booth #B-1703
Sacoa Cashless System, a leader in revenue management systems for the amusement, entertainment, and leisure industries, will be demonstrating the Sacoa K4 kiosk, amongst other tech innovations.
The Sacoa Kiosk K4 allows the end user to buy, recharge and analyse the play card in one place. It also simplifies customers’ decisions by offering preselected promotional packages. A secondary top screen is available to promote marketing actions. It is ADA-compliant and offers multiple languages.
New features include a Shopping Cart. This allows users to complete a transaction for more than one product or on multiple cards. Plus, the QR Code Scanning functionality allows the end user to redeem at the kiosk from their mobile phone or printed page any online pre-sale product or promotional campaign.
Sacoa Cashless System recently installed its cashless solution at Gravity Max Liverpool in the UK. It has also provided its innovative technology to Dezerland Park Orlando.
Attendees can meet Jorge Mochkovsky, president, Pol Mochkovsky, CEO of Sacoa International, Marcelo Fernandes Barrios, CBDO, Andrea Tocci, international sales representative, Gustavo Viloria, international sales representative, and Cesar Pampin, international install coordinator and support. To book a meeting, please click here.
Scruffy Dog Creative Group – booth #A-1107
Scruffy Dog Creative Group (SDCG), a leading creative design and delivery company, will be at IAAPA Expo Europe 2023. The team says it is looking forward to reconnecting with longstanding clients at the show, as well as forging new connections.
The event comes as the firm has secured a significant new project for Six Flags, Qiddiya. The contract was awarded by Bouygues Bâtiment International (BBI) and Saudi Almabani General Contractors (AGC). It is worth more than $20 million. This is an extension of BBI and AGC’s joint venture in Saudi Arabia.
Scruffy Dog Creative Group has also recently appointed Reza Sadeghi as project director for the Middle East and North African (MENA) region.
Delegates can book a meeting with the team by email.
Saudi Entertainment & Amusement Expo – booth #C-727
The team behind the SEA (Saudi Entertainment and Amusement) Expo, the Middle East’s largest gathering of leisure and entertainment professionals, will be attending IAAPA Expo Europe. Attendees can visit the booth to find out what to expect from SEA Expo 2024.
This year’s successful show reflects growing interest in the region as major projects across the country progress in line with The Kingdom’s Vision 2030
To book a meeting at the show, please get in touch via email.
Simtec – booth #A-2813
Simtec Systems, a leader in motion simulation, will present the FUNRIDE motion-based attractions family and its interactive dark rides, It will also showcase the HEXaFLITE 2.0 and HEXaFLITE mini.
The FUNRIDE OCS TR (On Track) is a special FUNRIDE version. The motion system is mounted on a platform which allows moving the system through or into a dome theatre. The combination of 2D or 3D images, motion impressions and additional special effects such as rain, heat, wind, scent and seat vibration take the guest on a memorable journey.
Meanwhile, to meet the needs of customers with limited space for a flying theatre, Simtec developed the HEXaFLITE mini. This new HEXaFLITE mini was specially developed for low ceiling heights of approximately 6 metres. The system is available with an electric or hydraulic 6 DOF motion system.
Earlier this year, Simtec Systems announced the expansion of the Simtec Manufactory at its headquarters in Braunschweig, Germany. This follows a major order from the USA, received in the summer of 2021.
Attendees at IAAPA Expo Europe 2023 can meet Bernd Kaufmann, CEO, Andreas Stickel, director of business development and Eckart Schulz, consultant, at the booth. Meetings can be scheduled in advance by email.
Simworx – booth #A-2209
Simworx, the dynamic media attractions specialist, will be promoting its extensive range of media-based attractions during the show.
Focusing on the expansive stories which can be told with its attractions, Simworx is promoting a couple of turnkey ride concepts that highlight the unique capabilities of their rides. Zombie Metro Mayhem being the latest, promoting the unique storytelling capabilities of the Metro Mover Attraction. This takes guests on a high-suspense metro journey as they attempt to escape an apocalyptic city overrun by zombies.
Alongside this, Simworx will be continuing to promote the Overdrive AGV concept which first debuted at last year’s expo. The high-octane chase experience concept, created in collaboration with Katapult, delivers an adrenaline-fuelled chase around the metropolis. Riders role-play as either cops or robbers.
Additionally, Simworx is opening the first example of its Pegasus Flying Theatre in Europe in November this year. This will show the ride’s unique ability to offer a solution for guest immersion, in a scalable and affordable way.
Simworx will talk about the Scalability of Attractions on the Innovation Stage, on Tuesday 26 September at 3 p.m.
In attendance this year with Simworx will be Terry Monkton, CEO; Ralf Schipper, business development director; Matt Clarkson, lead creative; Nicole Sangster, digital content producer; Claire Monkton, sales & marketing co-ordinator, and Rafael Smith, sales agent for Spain and South America. To make an appointment with any of the team get in touch via email.
Sunkid – booth #A–410
Sunkid, a leading provider of attractions for the whole family, will present its whole product portfolio, with a strong focus on its family rides, such as Tower, Sundancer, Skydive, Nautic Jet, Butterfly, Loopster, Luna Loop and Sunrider, as well as its amusement technologies.
One key update is that the popular interactive Loopster ride has been given a modern facelift. The technically and visually revised concept of the Loopster cabins was presented at DEAL in March, raising great interest.
Attendees can also discover Mountain Coaster 2.0, developed for fun and action in any weather and any season. Sunkid has modernised its design and is opening an entirely new chapter for “summer tobogganing”, in particular in the areas of comfort and safety through smart assistance systems. New additions include LED spotlights and backlights as well as an optional backpack holder on the backrest.
The available space in the Mountain Coaster 2.0, in particular when an adult is riding together with a child (up to 12 years old), has been increased greatly. An ergonomically shaped backrest (with seat cushion) and toboggan shell form a “dynamic unit”, increasing sitting comfort with two possible footrest settings (and a footrest that has also been widened for bulky skiing shoes).
Finally, a newly integrated smart assistance and brake system increases safety by actively controlling the speed and distance between the toboggan. The first Mountain Coaster 2.0 customer project is already in operation in Trysil, Norway.
To book a meeting in advance, contact the team via email.
Squint/Opera
Squint/Opera, the creative studio that brings digital and physical worlds closer together to enhance the guest experience, will attend IAAPA Expo Europe. Tom Hostler, director and Ben Townsend, project director, will both be exploring the show.
From disrupting and disguising queue lines with screen-based interactives and enhancing visits with immersive media, through to extending visits with companion online experiences, Squint/Opera thrives on blending digital media with physical realities to create lifelong memories for guests.
Tom and Ben are interested in meeting ambitious attraction owners who want to offer their guests the very best visitor experience in whichever reality they choose. Attendees can book a meeting with Tom here and with Ben here.
The Themed Entertainment Association
The Themed Entertainment Association (TEA), a nonprofit representing compelling places and experiences worldwide, will have a presence at this year’s IAAPA Expo Europe. It will host both a members’ party and an educational session.
TEA Presents: Masterplanning the Ever-changing Future will take place on Wednesday 27 September at 10.30 a.m. in Conference Room 1. Long-term masterplanning strategy has always been a key part of the development of our industry. But how do we continue to masterplan for a future that appears to change every day? How will the masterplan change? Hear from TEA specialists as they answer these questions and more, helping you future-proof your approach.
On Wednesday 27 September, the TEA will host a member-only party at Schübel-Auer.
This week, the association named the 2023 TEA Masters of Their Craft. This prestigious honour recognises individuals who have made an exceptional contribution to the themed entertainment industry. It also held its SATE Europe conference 2023 in the spring, hosted by Europa-Park.
ThisPlays International – booth #B-1214
ThisPlays International, a leading provider of photo booth products, will be attending IAAPA Expo Europe for the sixth year in a row. This follows a period of massive growth for the Holland-based company, which now has over 200 machines running all over Europe. The photobooths can be found in various zoos and attractions, and the company works with Disney, Merlin Entertainments, Parques Reunidos, Compagnie des Alpes, and more. ThisPlays also recently began working with several new clients in the cruise sector.
The firm attributes this rapid growth to three factors. Firstly, the revenue share-based model of the photo booths creates a significant new revenue stream for the attraction operator. The units require only a few square metres and a socket, and ThisPlays will handle the rest. Secondly, ThisPlays offers a hassle-free operational model, handling everything from design and construction through to maintenance and retheming.
Finally, because of the company’s focus on theming and concept, photos are shared on socials over and over again which means also a load of exposure for sites.
Mark van der Weide, This Plays founder and owner, says: “We update the content regularly in case of newborn animals in zoos, Halloween in attractions or new elements in an exhibition (museums). That makes a true difference in experience and sales. This also creates the situation that 32% of all our sales come from annual pass holders who bought more than once at the same machine.”
Triotech – booth #A-1601
Triotech, an award-winning creator of media-based attractions, will showcase several attractions and rides during the event.
The firm recently announced its strategic collaboration with SEVEN in Saudi Arabia, which will see Triotech design and construct a number of cutting-edge dark rides, inspired by the much-loved TRANSFORMERS IP.
It has also celebrated several new attraction openings this year. In the spring, the eagerly awaited PUBG: BATTLEGROUNDS attraction opened to the public at LOTTE World in Seoul, South Korea. In addition, Champi’Folies debuted Le Pal in France. This was the first deployment of the new Smash & Reload platform. In the summer, the new Carnaval Chaos Hyper Ride opened in Niagara Falls, Canada.
Triotech also launched the Stand-up Theater, a unique attraction that brings together elements of a dynamic simulator and a flying theatre. It features standing platforms for guests, enhancing the motion and immersion through various special effects as well as significantly increasing throughput.
The company also continues to drive innovation in the FEC sector with the QUBE, an interactive multiplayer coin-op game which was revealed at last year’s IAAPA Expo in Orlando. Designed for maximum immersion, the QUBE is an attendant-free, 4-seat simulator that takes up minimal space while offering a deluxe experience. Its content library and broad demographic appeal, coupled with group-play dynamics and an individual scoring system, ensure a high ROI for operators.
Valo Motion – booth #B-2301
Valo Motion, a pioneer in combining interactive technology with physical activities, will present its complete suite of groundbreaking mixed-reality attractions—ValoClimb, ValoJump, and ValoArena—all together for the first time.
The unique advantage of Valo Motion’s offerings lies in the system’s architectural design. All three attractions are designed to function as an interconnected ecosystem within a venue, seamlessly integrated into a single operating system. This holistic approach embodies the firm’s core philosophy of active, social, and unattended play. Delegates can see how the attractions work together to provide a complete and diverse entertainment experience.
This year, the company expanded the Valo Motion universe with four new original game releases. This includes Astro Blade, the debut release for the ValoArena. ValoArena’s second addition, Operation: Money Grab, has already achieved widespread acclaim, thanks to its incredibly entertaining collaborative story of thieves looking for treasures.
Meanwhile, for ValoJump, the firm unveiled Stomp Squad. This is an adrenaline-fueled 2-player game designed to bring fast-paced action and fun into social gatherings. It also introduced Short Circuit to the ValoClimb lineup. This uses advanced detection technology to track players’ movements on the climbing wall.
Attendees can book a VIP demo at the Valo Motion booth, and booking in advance is recommended.
Vekoma – booth #A-1609
Vekoma Rides, the Dutch roller coaster specialist, will be attending the show following several successful openings so far this year. In spring 2023 the Swedish amusement park Liseberg opened its custom-designed Family Boomerang, Luna, to the public. The train follows a 242m long track until a drop at a dead-end spike, and then back again. With its 33.5m tall spike ‘Luna’ is the tallest and fastest (68 km/h) of its kind in the world.
The firm has also introduced a new Family Launch Coaster, with many track elements and high-speed gravity sections. This spring the first two Family Launch Coasters have been launched – Lightning at Furuvik in Sweden and Big Bear Mountain at Dollywood in the USA.
In addition, the world’s first Super Boomerang from Vekoma, a brand new multi-launch coaster called Cloud Shuttle, officially opened in July at Xuzhou Fantawild Wonderland in China. The Super Boomerang is designed to offer a unique combination of modern-age thrill ride elements, all in a compact, narrow space. It features multiple launch sections, a vertical spike at 52.5 metres high, height, a maximum speed of 95 km/h, forward backwards sections, vertical drops, four inversions, and 10 airtime elements.
The Vekoma team can work with operators to co-create the full ride experience, from designing the tracks and trains that fit their specific wishes to creating themes and complete storylines to engage new visitors.
WhiteWater – booth #A-1313
With over 60 projects opening this year, 2023 is proving busy for WhiteWater, a leading waterpark manufacturer.
With openings around the globe in a variety of venue types, one emerging trend is the indoor water park. The recently opened Island Waterpark in New Jersey, USA, is one such park, spanning an impressive 120,000 square feet. It is home to 11 water slides, two aquatic play structures, and a FlowRider surf simulator. Elsewhere, Studio City Water Park’s phase two opening in Macau, China, in April features space travel theming. This utilises WhiteWater’s water slides with bold metallic colours, complementing the building’s Art Deco design.
WhiteWater is set to announce major projects during its press conference at IAAPA Expo Europe 2023. This will include details from the highly anticipated Oceana at Liseberg. The team will also be showcasing its renowned Blaster water slide line, including the Infinity Master Blaster and a new addition.
Ahead of the show, WhiteWater welcomed two new team members to its regional EMEA offices. At the Dubai office, Jamie Charlesworth returns to WhiteWater as managing director for the Middle East/India region. Meanwhile, at the European regional office in Munich, WhiteWater brought Diego Reckmann in as regional director of operations.
WhiteWater invites Expo attendees to meet its expert team at booth A-1313. Here, they can discuss the latest developments in water, theme, and surf parks.
During Water Park Day on Monday 25 September, Grant Poje, senior vice president of business development, will discuss the process of building and opening new water parks. He will be joined by industry experts from WTI, Liseberg, and FORREC. Plus, the regional vice president for the Middle East & India, Mike Rigby, will lead a session titled More than just Giga Projects and Cruise Ships on 27 September.
Zamperla – booth #A-1613
Zamperla, a leading ride manufacturer, will present two new products at IAAPA Expo Europe 2023. This follows a busy year for the firm. For example, it recently collaborated with Cedar Point, Ohio, to develop Top Thrill 2. This will be the fastest and tallest triple-launch strata roller coaster in the world.
Cedar Point, known as “the roller coaster capital of the world”, is home to 18 world-class coasters. Zamperla’s Roller Coaster Business Unit has engineered and developed the new Top Thrill 2 to offer a unique ride experience. Top Thrill 2 blends the ride’s original and iconic top hat with a new 128-metre (420 ft) spike.
Earlier this year, it also celebrated the launch of two new rides at Adventureland Resort, Iowa. The park’s biggest-ever investment includes the addition of Draken Falls, a Super Flumez ride, and the Flying Viking Junior Coaster.
The sponsors
Platinum sponsors of this event include Battle Kart Entertainment, Brogent Technologies Inc., DOF Robotics, Outdoor Factory and PortAventura World.
Coca Cola Freestyle, Gateway Ticketing Systems, Vekoma, Storyland Studios and TAIT are all Gold sponsors of IAAPA Expo Europe 2023. Silver sponsors are accesso, Interlink, ProSlide, Polin, Sacoa, Qubica AMF and WTI.
