Profile Video

Squint/Opera is a creative digital studio and consultancy. We are thinkers, designers, makers and doers.

Squint/Opera’s mission is to make better places. We plan, articulate, promote and execute big ideas that positively impact the world’s destinations, spaces and cities.

Our immersive experiences, creative content, strategies, brand identities and digital products turn complex concepts into beautiful and emotive stories. All our work is rooted in research and made for measurable impact.

We provide an integrated approach, from strategic consultancy through to brand identity, immersive experience, creative content and digital products.

Strategic Consultancy

We develop digital, brand and communications strategies that are imaginative, pioneering and – most importantly – grounded in data. All our work is rooted in research and made for measurable impact.

Brand Identity

Squint/Opera cuts through the noise, developing playful, arresting brands that strengthen identities for places and build communities.

Creative Content

Our roots are in film and animation, and over the years we’ve won numerous awards and accolades, including an exhibition in the permanent collection of MOMA, NYC. We believe in ‘show don’t tell’, and we concentrate on substance as much as style.

Immersive Experience

We harness the latest technology to create immersive experiences for real estate developments and cultural attractions.

Digital Product

We help our clients make the most of the opportunities offered by digital transformation, from adopting existing software systems, constructing hybrids, or crafting digital products from scratch.

Recent Projects

The Empire State Building Observatory

We worked on the Empire State Building Observatory, transforming the queuing experience into a carefully choreographed journey, seamlessly linking Squint/Opera designed digital elements with the building’s expansive history and current relevance in pop culture.

The result is an immersive experience which excites, educates and entertains visitors from the Empire State Building’s entrance to its observation deck. A core contributor within the best-in-class team of interdisciplinary professionals, including exhibition designers Thinc Design and creative audio studio Antfood, we created digital elements for over 40 unique exhibits within the permanent exhibition. Spanning over 35,000 square feet, the exhibits range from large-scale projection-mapped experience to single-user virtual viewers.

Videogames at the V&A Museum

Squint/Opera also worked with the V&A Museum in London on their Videogames exhibition. This exhibition investigates groundbreaking design work from AAA studios to independent artists and rebellious player communities. Our work features the design process of a curated selection of contemporary titles, examining their design inspirations and creative practices. We also created a film with key cultural commentators debating issues like politics, gender, sexuality, race and violence. A large-scale and immersive video installation also showcases the breadth of work from the communities of the world’s most popular videogames.

We have studios in London and New York.