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Tivoli appoints Susanne Mørch Koch as new CEO

Tivoli Kamelen coaster family rides

Tivoli Gardens’ board of directors has appointed Susanne Mørch Koch as the new CEO of Tivoli A/S. She replaces Lars Liebst, concluding the succession process announced in December 2019.

Susanne Mørch Koch has been CEO of Danske Spil since April 2017. She graduated as MSc in International Business Administration and Modern Languages from Copenhagen Business School in 1999 and then became a consultant at McKinsey & Company.

In 2013, she was appointed CCO of DSB and joined the group’s top management. Susanne is a board member of COOP Denmark and Scandic Hotel Group.

“At both DSB and Danske Spil, Susanne Mørch Koch has proven her strengths as a leader of complex organizations in fast-changing times, when she had to secure future-proof traditional companies and at the same time live up to customers’ and the public’s high expectations for operations, renewal and good experiences,” said Tom Knutzen, chairman of the board of directors of Tivoli.

“Like Danske Spil, Tivoli is in great shape at the moment, but competition for people’s free time has never been tougher,” added Knutzen.

Lars Liebst announced departure in December 2019

tivoli gardens susanne morc koch
Tivoli A/S

“That is why Susanne is the perfect match to follow Lars Liebst and continue the fine balance that lies between giving the guests in Tivoli the new experiences they expect, while always being reminded of the many happy hours that they have spent in the amusement gardens.”

Susanne Mørch Koch will be joining Tivoli by September 1, 2020. It was announced that Lars Liebst was stepping down in December 2019.

Liebst, who has been CEO at Tivoli since 1996, said that he and the board agreed “that the time is right to make way for the next generation”.

“During my tenure, Tivoli has transformed from a seasonal to a year-round business, and the diversity has never been greater,” said Liebst.

Last year, BIG and Tivoli revealed plans for the H C Andersen Hotel at Tivoli Gardens, named after Danish author Hans Christian Andersen.

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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