Ideum, an experiential designer of interactive exhibits, has revealed details of its latest touch-table product, the Tasting Table.
The Tasting Table is bundled with its Wine Experience software and offers a comprehensive platform for developing customised wine-tasting experiences.
Guest-centric experience
The Tasting Table is an interactive touch table that seats up to four people. It uses Ideum’s Windows-based platform for interactive tastings, which is both responsive and durable. The bar-height touch table features an optically bonded 55″ touch display with a stylish wood and steel appearance that complements wine bars and tasting rooms.
The Wine Experience software enables owners to build personalised tasting experiences through a cloud-based content management system (CMS). Ideum’s powerful object-recognition software can identify individual wines using bespoke tabletop coasters. An interactive digital tasting wheel allows participants to share their taste experiences in a guest-centric approach.
Hosts can create unlimited wine-tastings with up to 8 wines each. Guests’ selections on the tasting wheel are recorded and analysed in the cloud. This means that vintners and others can crowdsource scents and flavours in their wines. The tasting experience is simplified, more interactive, and less daunting for guests.
Jim Spadaccini, founder of Ideum and amateur vigneron, says: “We’ve been involved in software development involving tastes and flavor for years. These experiences and our love for wine have inspired us to create an experience that elevates wine-tasting, making it more approachable, exciting, and memorable.”
Spadaccini has grown 150 vines in Corrales, New Mexico, over the past 10 years.
Available early 2025
With the launch of the Tasting Table, Ideum now offers about a dozen large-format touch displays and table products. The firm sells its touch tables directly and has clients in over 48 countries across the world. Like its other products, the table is expertly crafted in the USA using the highest-quality technical components and materials. It is globally available and includes a three-year warranty.
The Tasting Table is Ideum’s first product that comes with a complete software package. The cloud-based CMS simplifies the process of developing tastings. The software is comprehensive and straightforward to set up and use.
For early adopters, Ideum is offering a limited number of Tasting Tables that are available for a one-time cost that includes a three-year software license without subscription fees.
Now in pre-production, the Tasting Table is expected to be available in early 2025. Also in 2025, Ideum plans to introduce sparkling wine and other additional capabilities to the Wine Experience software, and is set to announce further tasting experiences which are currently being explored.
The Tasting Table and Wine Experience premiered at VARA Winery & Distilleries’ Nob Hill Tasting Room in Albuquerque, New Mexico. VARA also contributed to the final editing of the tasting wheel and software. In addition to this one-of-a-kind pop-up event, The New Mexico Wine Association’s new tasting room in Old Town Albuquerque will launch a permanent installation later this year.
Last month, Ideum shared details of its collaboration with Pearl Harbor’s historic battleship, the USS Missouri Memorial. The firm has created a new interactive and immersive World War II exhibit that will launch in Hawaii on 2 September 2025, the 80th anniversary of the end of World War II.
