Mad Systems Inc., the award-winning audiovisual and interactive system designer and integrator, has announced the granting of its fourth patent in the domain of recognition-based media delivery systems. With this new milestone, the company continues to strengthen its position in the field of personalised media delivery and interactive solutions.
This latest patent contributes to Mad Systems’ series of innovations, which connect recognition technology to point-of-sale transactions, location detection, wayfinding, advertising, customer service, and a myriad of other applications.
About US patent 11,615,134
This latest patent focuses on a system, method, and apparatus that employs image capture, visual identifiers, and multiple databases to present targeted media content to audience members. The process encompasses image capture, visual identification detection, group identifier generation, attribute extraction, and audience member counting for each group.
Utilising these components, the system generates media material based on audience size and deduced attributes. This media content is then displayed on interactive devices or playback devices. One of the possible attributes affecting media content selection is the time restriction attribute, which can be used to guide audience groups to specific locations, or tailor presentations depending on their schedule.
To further enhance the creation, playback, or presentation of media materials, the system can integrate location parameters from the image capture device and occupancy measurements from an occupancy database.
For a comprehensive understanding of Mad System’s latest patent, please refer to the full details available here.
Celebrating 25 years of inventive technology and solution development, Mad Systems Inc. was established in 1998 by Maris Ensing. The company has since grown into a global business, offering clients a strong presence in various markets within the themed entertainment and experience industry. It works with a range of clients including museums, visitor centres, corporate briefing centres, travelling exhibitions, family entertainment centres, sports halls of fame and more.
