Xtremepush, the Irish-owned multi-channel customer engagement platform, is hosting a webinar entitled: Mail Privacy Protection: Impact and Preparation as Apple Turns on Private Mode. This will take place on Wednesday 28 July at 3 pm BST.
Apple will be introducing Mail Privacy Protection as part of the iOS 15, iPadOS15 and macOS Monterey releases later this year. Ahead of this, the Xtremepush team will be discussing what marketers can expect when this is implemented. During the webinar, they will be answering questions such as how the changes will affect the ability to understand customers’ behaviour and engagement, and what steps marketers should be taking to prepare.
Useful insights from email experts
The webinar will last about 45 minutes and will be covering Mail Privacy Protection from the perspective of customers and email marketers.
“We’ll also be looking at what you can do right now to start preparing for these changes and hopefully minimise their impact on your email marketing strategy,” says the company.
Attendees will be able to understand Mail Privacy Protection in a marketer-friendly way, as well as learning about the day-to-day impact from Xtremepush’s email experts and getting strategic advice on what they can do to get ready for the change. The event will be hosted by Xtremepush’s Gerard Adlum.
To sign up for a place, place click here.
Earlier, the company announced that it has raised $33 million in growth capital to accelerate its global expansion. Now, the global SaaS company with headquarters in Dublin will be able to double its workforce to 140 people in Ireland and internationally. It will create new roles, including in software and DevOps, sales and marketing, finance and operations.
The innovative platform allows the company’s clients around the world to increase revenue and enhance guest experiences, thanks to personalised, data-driven communications across all digital channels.