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Theme Park Academy S3E1: Uriah Shaver and Jill Collicott of Vala’s Pumpkin Patch

Four people in a virtual meeting, smiling and speaking in different video call frames.

Theme Park Academy S3E1: Uriah Shaver and Jill Collicott

In this episode, Adam and Mark are joined by Uriah Shaver and Jill Collicott for a conversation about the remarkable evolution of Vala’s Pumpkin Patch, Nebraska, from a small family-run seasonal event into a hugely successful year-round destination attraction.

Tune in as we explore the growth of the business, the power of seasonal events, carefully considered expansion, and the role incredible homemade food plays in creating unforgettable guest experiences.


If you’re passionate about themed entertainment, family attractions, or the business behind creating memorable experiences, this is an episode you won’t want to miss.

Theme Park Academy

Produced in partnership with blooloop, Theme Park Academy explores the hidden facets of the theme park business through conversations with the people shaping it.

Hosted by industry insiders Mark Lofthouse (senior manager of business development at RWS Global) and Adam Sandy (roller coaster sales and marketing director at Zamperla), the podcast is a go-to source for everything theme park-related, whether listeners are trying to enter the field or are looking to enhance their understanding.

Previous episodes have looked at training and development, the challenges of opening new parks, culture and community, next-generation theme park design, nostalgia, Dollywood, and haunts.

Check out all podcast episodes here.