Bruce Quay is the chief operating officer at Aquatic Development Group (ADG), a leading water park and recreational design, construction and manufacturing firm. He is a prominent leader with over 30 years of expertise in the aquatics sector. His career, characterised by a dedication to innovation and progress, has successfully transformed several companies into leaders in North America’s aquatic components and recreational products markets.
Quay started at General Electric, quickly establishing himself in the aquatics industry. After gaining valuable experience, he then joined ADG as executive vice president. After successfully managing his own company, he returned to ADG as chief operating officer and partner. In this vital role, he significantly contributed to the expansion of ADG’s wave equipment systems division, driving overall growth and success in the market.
A crucial part of Quay’s approach has been his role in developing and launching EpicSurf, one of ADG’s most ambitious products in its 50-year history. Launched in the summer of 2021, EpicSurf is the only stationary deep-water surf wave system entirely manufactured in the USA, which sets a new industry standard. Quay’s vision and leadership have significantly influenced the attractions industry by providing a unique and customisable surfing experience that appeals to a diverse range of users, from novices to experienced surfers.
Bruce Quay has consistently demonstrated an ability to lead and grow businesses, advancing the aquatics industry innovatively. His leadership has made him influential, particularly in EpicSurf’s success. Under his guidance, ADG’s wave equipment division has expanded, reflecting his strategic effectiveness and significant industry impact. Quay’s commitment to excellence and innovation sets benchmarks that inspire others to push boundaries.
One person who nominated him said: “Bruce’s dedication to advancing the industry and his role in pioneering new technologies make him a worthy candidate for the blooloop 50, where his creativity, passion, and leadership continue to shape the future of the attractions industry.”