James Anderson is a senior director at FORREC, a global experience design company leading the charge on high-profile projects around the world. He has constantly shown a commitment to seeing a project through to the highest level of client satisfaction. With major roles in attractions including Legoland Deutschland, Legoland Malaysia, and Nickelodeon Universe, his impact spans continents.
His skill set is extensive and includes project management, creative direction, and strategic planning. He has demonstrated a deep awareness of the intricacy of an entire design challenge, from a macro to a micro level. His experience in producing outstanding attractions is demonstrated by his ability to manage projects with varied levels of intricacy. His journey includes developing early ideas, managing interdisciplinary groups, and fostering creativity to create life-changing experiences.
Anderson creates engaging experiences by incorporating storylines into every element of his work, fuelled by his passion for storytelling. With his strategic leadership and imaginative vision, he has continuously questioned accepted wisdom and established new benchmarks in the field of experience design.
In the past few years, Anderson has served on multiple integrated resorts and theme park developments globally. He has the ability to stay true to a brand’s values while branching out into a physical space and exploring new avenues for encounters to become even more immersive. Clients appreciate that he can complete projects on schedule, under budget, and with the desired results, while the project teams he works with value his guidance and leadership in helping everyone develop their abilities and skill sets.
One person who nominated Anderson said: “James is a creatively driven project leader who advances his work in a calm, respectful and well-organized manner amidst an often-hectic project environment. When working with James, my teams and I feel like true partners, developing our excitement and ownership in the work.”