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Paul-Moreton blooloop theme park influencer 2020

Paul Moreton Global Group Creative and New Brands Director Merlin Entertainments

Congratulate Paul Moreton 👏2

From overseeing hotel development at resort theme parks to creating new attractions formats, Paul Moreton, global group creative and new brands director at Merlin Entertainments, has a wide-ranging role at the world’s second-largest attraction operator.

Prior to joining Merlin in 2011, he served as general manager of UKTV, responsible for a portfolio of channels including Gold, Watch and Alibi. The seeds for his career in the attractions industry were sewn the previous decade when he worked in marketing roles for Madame Tussauds and the London Eye, both now part of Merlin.

In recent years he has helped the attraction giant launch the Peppa Pig World of Play brand in the USA and China, as well as Bear Grylls Adventure in the UK. In addition to leading the strategic direction of other multi-million experiences for Merlin, Moreton has contributed to the development of Legoland resorts in the USA, Japan and Korea. Legoland Korea Resort is set to open in May 2022.

Greetings cards for Paul Moreton

  • Convious sent a 👏

    Congratulations on being part of the 50 Blooloop Influencer list 2021! It was a pleasure to be part of this years' launch with the aim of recognizing the initiatives of those who drive change and innovation within the attractions industry. Best wishes from the Convious team!

    Convious is the eCommerce for the experience economy. We provide venues with the technology they need to manage their venues smartly and optimize every single touchpoint of their visitors' journey.

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  • Blooloop sent a 👏

    Well done, congratulations from all of us here at Blooloop!

    Blooloop is the world’s leading online resource for professionals working in the visitor attractions sector.

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