Thomas Mack gained experience in the parks and attractions industry from an early age, growing up in the grounds of Europa-Park, his family’s famous theme park resort in Germany. In addition to work experience at other parks including Italy’s Gardaland, Busch Gardens Williamsburg in the US, and Australia’s Warner Bros. Movie World, he studied at a renowned Swiss hotel management school in Lucerne.
The latter proved a great foundation for Mack’s present role at Europa-Park, where he is responsible for its expansive hotel resort, F&B division, operations and services, as well as the entertainment and ‘confertainment’ division. A recent project for Mack was Eatrenalin, an eight-course fine dining experience on a dark-ride vehicle.
Mack is in talks with developers to take the innovative Eatrenalin restaurant to major cities around the world including London, New York, Los Angeles and Las Vegas. In September 2024, Mack was voted ‘Restaurateur of the Year’ at the Rolling Pin Awards, the largest industry award in Germany.
On the Eatrenalin concept, he told blooloop: “I’m a great fan of travelling and experiencing different foods and cultures. But why does the wine taste better when you are in Italy on a sunny day, for example? I wanted to create a restaurant where all your senses are touched.”
He added: “We always wanted Eatrenalin to be recognised as a restaurant. For people to come for the food, not only the experience. The food is very fine dining. We didn’t want to offer a kids’ menu because that would somewhat destroy the concept.”
One nominator said: “As the founder and managing partner of Eatrenalin, Mack has redefined the immersive dining experience, creating a groundbreaking fusion of haute cuisine and sensory exploration. His visionary leadership and innovative approach have positioned Eatrenalin as the pinnacle of immersive dining experiences, where guests embark on a multi-sensory journey unlike anything else in the world.”