Ylva Linder is global director of sustainability at IAAPA from December 2024. She brings 25 years of extensive experience in strategic and operational sustainability work to this new role with IAAPA, the global association for the attractions industry. Through her leadership, IAAPA plans to become a model for sustainable operations in the industry, focusing on enabling members to adopt effective sustainability strategies.
Linder has an executive MBA, a Chemical Engineering degree, and environmental management and leadership certifications. She became Liseberg‘s sustainability head in 2017, leading, creating, coordinating, and overseeing the company’s sustainability efforts. Her expertise in environmental projects and compliance ensured Liseberg exceeded legal sustainability criteria.
While at Liseberg, Ylva Linder conducted stakeholder and materiality assessments, created management systems, and contributed to the development of sustainable initiatives. She managed social collaborations and addressed accessibility issues as well. Additionally, Linder led the sustainability ambassador programme and acted as chair of Liseberg’s Sustainability Steering Committee. She played a crucial role in establishing Liseberg as a leader in sustainable experiences and secured ISO 20121 certification for the park.
During greenloop 2022, attendees heard from Liseberg about the opportunities and challenges of responsible purchasing and how this is helping the park achieve its sustainability goals.
Linder’s commitment to the environment extends beyond these responsibilities. She has been a member of IAAPA’s sustainability committee and task force and has volunteered with various organisations. In her new role, she will spearhead IAAPA’s sustainability mission, advocating for a comprehensive approach to ESG. Her leadership will position IAAPA as a leader in ethical business practices, allowing IAAPA members to benefit from her vast expertise in their ESG initiatives.