Disney is revising some of the most unpopular policies at its US theme parks, including those related to ticket prices, hotel parking, attraction photos and annual passes.
The move comes after a series of price hikes at Disneyland Resort and Walt Disney World that were made under former CEO Bob Chapek.
“As we step into this bright future it is important that we continuously evolve to help deliver the best guest experience possible,” said Josh D’Amaro, chairman of Disney parks, experiences and products.
“Many of you know that I’m in the parks fairly often… and I listen to you and to our guests about the things that are working… as well as the things that might need some change.
“And, as we enter this new year, I want you to be the first to hear about a few enhancements that we are going to be making – specifically ones that our guests have asked for and you’ve shared with me.
“And while this doesn’t address everyone’s feedback, these changes will increase flexibility and add value to our guests’ experience.”
Disneyland
Disneyland Resort will be “significantly increasing the number of days – nearly two months’ worth over the coming year” on which the lowest-priced one-day, one-park ticket ($104) will be offered, said D’Amaro.
The resort is also making changes to its Park Hopper ticket, which lets visitors see Disneyland and Disney California Adventure on the same day. From 4 February, guests with Park Hopper tickets will be able to cross over earlier, starting at 11am.
In addition, Disneyland plans to offer free Disney PhotoPass digital downloads for all park guests during the resort’s Disney100 anniversary celebration, as well as more opportunities to join its Magic Key programme.
Walt Disney World
At Walt Disney World, free self-parking is once again being offered to guests staying at Disney hotels. Disney PhotoPass digital downloads will be provided at no additional charge to guests purchasing the Disney Genie+ service.
In the next few months, Disney World annual passholders will be able to visit the parks after 2pm without a park reservation, except on Saturdays and Sundays at Magic Kingdom.
“I’m excited about all of these changes and offers and want you to know that we are committed to listening, adapting, and staying relentlessly focused on making the guest experience at our Disney parks even better,” D’Amaro added.
Images: Disney
