DreamWorks Animation SKG, Inc. and REGIONS Group of Companies have signed a licensing agreement to develop the first theme parks in major cities in Russia to feature the franchises of DreamWorks Animation.
Related: A Grand Day Out? Aardman’s Sean Clarke on Wallace & Gromit at Blackpool Pleasure Beach/ The Future of Theme Park IP? Disney App Makes Splash in China / Angry Birds Land at Särkänniemi Adventure Park: Interview with CEO Miikka Seppälä
DreamWorks enjoys considerable success in Russia; six of the top 10 animated films of all time in Russia are DreamWorks Animation pictures (Madagascar 3: Europe’s Most Wanted, Shrek Forever After, Puss In Boots, Madagascar Escape 2 Africa, Kung Fu Panda 2 and How to Train Your Dragon). DreamWorks’ latest blockbuster, Madagascar 3: Europe’s Most Wanted, is currently the second highest-grossing animated film in Russia’s box office history and the fourth highest-grossing film of all time in Russia. Turbo, a new feature film from DreamWorks Animation will have its worldwide debut in Russia on July 11 before arriving in US theaters on July 19.
DreamWorks Animation’s Chief Executive Officer Jeffrey Katzenberg said, "Russia is one of the most important markets in the world for us. All of us at DWA are extremely excited to work with REGIONS CG to be the first Hollywood studio to create not just one, but three theme parks in Russia. These parks are going to be groundbreaking cultural hubs that will give families the chance to truly enter the world of DreamWorks."
Each indoor theme park will include immersive high tech attractions and character entertainment featuring some of DreamWorks Animation’s best loved franchises – Shrek, Madagascar, How to Train Your Dragon and Kung Fu Panda.
Scheduled to open in 2015, the DreamWorks Animation theme parks will be Europe’s largest year-round indoor entertainment zones. Each theme park will form part of a larger development which will include a mixed-use movie and concert hall, a 4D movie theater, a three-star 400-room hotel, and a retail center with 11, 000 parking spaces. The buildings have been designed with a height of 35 meters to give guests the sense of being outside.
REGIONS Group of Companies, ranked by INFOline information agency as the fourth largest retail property owner in Russia, will design, build and manage the properties to be located in St Petersburg, Moscow, and Yekaterinburg.
Amiran Mutsoev, Member of the Board of Directors, REGIONS GC. said, "DreamWorks Animation parks are ambitious projects unprecedented in Russia and the rest of the world. The foundation of our success lies in the DreamWorks team’s wealth of experience in the field of entertainment and the experience of the REGIONS Group of Companies in developing and managing retail and entertainment centers.”