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Trampoline park operator Gravity set to expand into Europe

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Gravity

Gravity, the Castleford-based trampoline park operator is looking for European sites in Italy, Spain, France, Ireland and Poland.

The company is targeting locations between 15,000 sq ft and 30,000 sq ft in retail parks, shopping centres and leisure complexes, according to Insider Media.

Harvey Jenkinson, chief executive of Gravity, said:  “Our property strategy has been a key part of our success to date.

“We look to partner with the landlords and developers of major retail and leisure schemes and venues, and see the Gravity offer as an integral part of the overall leisure mix.

“This is in contrast to the cost-focused, standalone approach adopted by many local or less brand focused operators.”

Savills have been instructed on the trampoline operator’s behalf. “Gravity has undergone phenomenal success in the UK since its launch in 2014 and also has a proven track record of boosting sales and footfall for surrounding operators at the schemes in which it is located,” Steve Henderson, retail director at Savills said.

Gravity defies boundaries

“We are excited to be taking the brand into mainland Europe for the first time and look forward to announcing details of deals secured in the near future.”

Larry Brennan, head of European retail agency at Savills, added: “We are delighted to partner with Gravity for its European roll-out.

“The firm is not only well-backed financially, but is led by a fantastic management team.

“We have found them extremely flexible and inventive in their approach to opportunities as long as the business case stands and the minimum requirements, most importantly height, can be achieved.”

Gravity has locations in Xcape Yorkshire, Hull, Maidstone, Glasgow and Kent.

The trampoline company is the brainchild of Entrepreneurs Michael Harrison and Harvey Jenkinson. Their first park opened in February 2015 and took £60,000 of pre-bookings in six weeks.

The company caters for a wide demographic. Gravity has introduced dedicated sessions for toddlers and parents, fitness classes, and specialist sessions for children with autism.

“Staff members take autism awareness training,” Harrison told the Telegraph. “We dim the lights, turn off the music, set up sensory tents – we try to cater for everyone, from 18 months to 90-years-old.”

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