IAAPA, the global association for the attractions industry, has revealed the winners of the IAAPA Brass Ring Best Exhibit Awards at IAAPA Expo Asia 2024.
Today, the brass ring is a symbol of remarkable achievement. The tradition dates back to the 1800s, when rings were hung on carousels to provide an entertaining challenge to riders. Successfully catching a ring while riding the carousel won a prize, which may include a free ride. The majority of rings were made of iron but some were brass, so catching a brass ring was considered a top prize.
The IAAPA Brass Ring Awards celebrate this history by recognising outstanding achievements in the international attractions industry. They are regarded as one of the sector’s highest accolades. Applicants are assessed based on their booth design, branding, staffing, product in the booth, and overall appeal.
This year, IAAPA has presented the Image Award for the first time. This award honours the most outstanding/best overall exhibit booth at IAAPA Expo Asia, and exhibitors were not required to apply to enter.
Celebrating outstanding exhibits
Winners of the IAAPA Expo Asia 2024 Brass Ring Awards were selected by member judges and include:
- LightUpToys.com, booth #535: 9-27 square meters, first place
“Booth was bright and welcoming. Staff was engaging in a natural manner.” - Smartec Hotel Supplies Limited, booth #1257: 9-27 square meters, second place
“Beautiful, eye-catching design. Simple, museum-like.” - ShowTex Hong Kong Limited, booth #311: 36-54 square meters, first place
“Use of motion made the product interesting. Eye-catching design.” - HB Leisure, booth #1510: 36-54 square meters, second place
“Great use of space. Staff did a great job interacting with customers. Fun.” - DOF Robotics, booth #900: 63 square meters and larger, first place
“Use of space well, engaged staff, and product well presented. Constant crowd of attendees.” - Jinma Rides, booth #329: 63 square meters and larger, second place
“Branding clear, high-definition graphics. Staff engaging and interactive components to showcaseproduct.”
The Image Award for best overall booth was presented to Brogent Technologies, Inc. at booth #928. A judge comments: “Graphics were well-placed and created a 3D effect with the design. The colors and theming were attractive. Beautiful models of products.”
Jakob Wahl, president and CEO of IAAPA, says: “With an impressive number of applications, these outstanding exhibitors have truly raised the bar and significantly impacted the show floor. Their ingenuity, creativity, and commitment are exceptional, highlighting the spirit of innovation at IAAPA Expo Asia and underscoring the value of the attractions and amusement community.”
IAAPA Expo Asia is the APAC region’s leading leisure sector trade exhibition. General managers, owners, and CEOs from amusement and theme parks, hotels, resorts, water parks, family entertainment centres, location-based entertainment centres, historical/cultural/tourist attractions, museums, science centres, zoos, aquariums, and cruise lines attend the show to acquire rides, assess new suppliers, network with attractions leaders, attend educational sessions, and much more.
This event at the Queen Sirikit National Convention Center in Bangkok features an education programme presented by renowned industry leaders, which aims to empower organisations. Sessions explore subjects such as sustainability, technology, innovation, and diversity. In addition to these educational sessions, the event offers EDUTours, networking events, and in-depth learning opportunities.
Earlier this week, IAAPA officially launched the expo in Bangkok with a glittering opening ceremony. The event is taking place until 30 May.
