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Magic Memories & Beyond the Lens! introduce the ultimate selfie experience

Magic Memories Beyond the Lens

Magic Memories, a global leader in experience capture for the attractions industry, has announced a new partnership with Beyond the Lens! Family Fun, in order to create the ultimate selfie experience.

Magic Memories is pleased to announce its partnership with Beyond the Lens! Family Fun, an interactive visitor attraction. The agreement allows Beyond the Lens! to manage high-engagement memory-making services in-house, powered by the Magic Memories platform and product development as well as technical and customer support.

Visitors to Beyond the Lens! in Branson, Missouri, can capture a lasting memory of their day out thanks to the Magic Memories selfie kiosks.

The ultimate selfie

The kiosks allow visitors to become part of some of the most famous images in modern history. For example, they can become part of Kim Kardashian’s iconic champagne photo, or echo Neil Armstrong’s first steps on the moon.

Accessing the resulting selfies is simple, as they are delivered straight to guests’ mobile phones through the Magic Memories app, My Memories. Through this mobile platform, it is quick and easy to share the images on social media in order to entertain friends and family. Guests can also buy VIP tickets to gain unlimed access to their digital content, as well as discounts on printed products.

An enhanced customer experience

“Beyond the Lens! Family Fun is a unique attraction that focuses on bringing past and present iconic pop culture moments to life for its audience,” says Magic Memories’ CEO, Chris Warhurst. “With so many fun touchpoints throughout the attraction, there was a clear opportunity to create an enhanced customer experience through our interactive selfie kiosks.”

“Our significant investment in product and technology allowed us to design a completely integrated mobile-first experience for all guests. As a result, we are seeing very high participation in the memory-making experience. All guests are creating hugely desirable, ‘Instagrammable’ stories which can be viewed and shared instantly via social media.”

“By working closely with Magic Memories, we were able to design a very engaging experience including nine new self-activated selfie kiosks all linked to a mobile platform,” says Robin Turner, Owner, Beyond The Lens!

“Nearly all of our guests are choosing the VIP experience which proves the value guests place on personalizing a large selection of engaging content. We have also managed to reduce the amount of staff needed to operate the technology, meaning we are continuing to see a rise in commercial value. Beyond that, our guests now have the opportunity to take control of capturing their own memories of a unique and experiential day out.”

Magic Memories also recently partnered with ICON park in Orlando to provide guests with ‘Orlando’s Most Iconic Selfie’.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's Editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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