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Magic Memories Creates Innovative Photo Experience for Australian Outback Spectacular

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Magic Memories, the preferred partner for photography solutions of Village Roadshow, have created an innovative guest experience for the High Country Legends Show at the Australian Outback Spectacular experience.

High Country Legends is a themed dinner experience.  Magic Memories’ photographic product showcases the history of the Australian High Country, allowing guests to take a piece of the show home with them.

Commenting on the development of the innovative new photo experience, Steve Taitoko, Magic Memories Chief Executive Officer Asia Pacific, Africa and China says, “Australian Outback Spectacular has a very proud history of showcasing the best of Australia through beautiful design and choreography.  Our creative brief was very simple – reflect this in the design of the photo experience and products.

“This was a very different type of attraction than what we are used to, and it required a degree of flex to our operating model. I believe it further demonstrates our ability to adapt our core model to a wide range of environments, while at the same time ensuring we seamlessly integrate into our partner operations in a way that matches their business objectives and enhances the guest experience.”

Magic Memories have created a transition zone at the entrance to the arena with a system of five green-screen studios where guests can interact with the show hosts against a range of back drops.

Australian Outback Spectacular General Manager Shane Phillips says that photography plays a central part in the experience and as a result the choice of partner was very important.  “Ultimately the decision to engage Magic Memories came down to the trust we have in them to deliver consistently across all of Village Roadshow’s theme parks, their design-led integration and the strength of their people. We are very happy with how they have incorporated into our team and the outstanding positive impact they have had on guest experience and our bottom line.”

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