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Mellors Group buys Skegness Pier for £3m

Christie & Co have announced the sale of Skegness Pier, an iconic visitor attraction in the UK, to the Mellors Group for £3m.

skegness pier

The Mellors Group is a theme park, attractions and events business. It operates attractions across the UK and Middle East.

“It is a very exciting time for our family,” said James Mellors Snr, Managing Director of the Mellors Group.

“We pride ourselves on delivering the highest standard of attractions and we have some fantastic investment plans to elevate Skegness Pier and propel it to the next level, immediately.

“Since the purchase of Fantasy Island, Skegness has become a second home to my family, and we look forward to delivering new experiences to residents and visitors of Lincolnshire alike.”

The Mellors Group operates the nearby Fantasy Island at Ingoldmells, Lincolnshire. It has invested heavily in Fantasy Island, and following the purchase of the pier, Skegness will become a top holiday destination in the UK.

Skegness Pier went on the open market in September 2020. It features an entertainment centre, bowling, Laser Quest, escape rooms and soft play.

Skegness will be top holiday spot in the UK

skegness pier

“It was a difficult decision to contemplate the sale of a business that has been in our family for so many years,” said owner Carolyn Wilkinson.

“We wish James and the Mellors team every success and know they will do a fantastic job at the pier and continue to keep it at the forefront of all things Skegness.”

Severn Lamb, a leader in the manufacture and supply of leisure, resort and amusement transport, previously unveiled the design of the new trains for Southend Pier.

“I’ve known the pier in Skegness all my life and have long harboured an ambition to acquire the business should it ever come up for sale, so when Christie & Co were appointed, we were in touch straight away,” added Mellors Snr.

“Hopefully we’ll be as responsible guardians as the Mitchell’s and Wilkinson’s have been during their near 45-year tenure and we have plans to invest in the property as indeed we typically do with any real estate we acquire.”

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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