Merlin Entertainments, the world’s second biggest visitor attraction operator, has created a new group-wide marketing role with the appointment of Emma Woods as the company’s first ever Group Marketing Director. Emma is currently Group Marketing Director for the Pizza Express restaurant chain.
The new role will report directly to Merlin Entertainments CEO Nick Varney and will include responsibility for group marketing and sales functions such as e-Commerce, Group Promotions & Trade, the Merlin Annual Pass, as well as developing the Merlin corporate brand to its key stakeholder groups.
Related: Paul Moreton, Merlin Entertainments’ Group Creative Director on Brands and Moving Dungeons / Mark Fisher, Merlin Entertainments’ Chief Development Officer & Merlin Magic Making
On making the announcement today, Nick Varney said: “This significant new senior role reflects the continued growth and dynamism of the company and we are very pleased to have someone of Emma’s experience and talent to carve out this new role. Her skills are proven in both leisure and fmcg and we feel that she will be a great addition to the Merlin Entertainments management team.”
Emma, who will join Merlin at the end of August, was with Pizza Express for six years and before that, with Unilever.
