The New Zealand government is giving a $178 million boost to the country’s tourism industry, reports Travel Weekly.
The announcement was made by New Zealand’s Minister of Tourism, Paula Bennett.
The cash will fund initiatives over the next four years that are, says Bennett, ‘about our visitors’.
$76 million is already earmarked for the Department of Conservation. The rest will go towards improving infrastructure and the quality of the visitor experience.
The news reflects the country’s increased popularity as a tourist destination. Bennett added that councils attracting the most tourists will also attract the most funding.
Queenstown is likely to be one of the key beneficiaries which sees a huge influx of tourists every year and is particularly popular with Australian travellers. Areas of focus will include major events, roads and transport, and broadband.
Of the funds allocated to the Department of Conservation, $19.8 million will be used to accommodate growth at the busiest sites.
The DOC’s technology infrastructure is also set for a makeover to make it more customer-focused.