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PGAV Destinations’ Al Cross to Chair Architecture Segment of TEA’s SATE 2013 Conference


PGAV Destinations' Al Cross to Chair Architecture Segment of TEA’s SATE 2013 Conference

PGAV Destinations' vice president to bring leadership, insights, and experience.

PGAV Destinations' VP Al Cross will bring together top industry talent and current issues as the Architecture Segment Chair of the Themed Entertainment Association’s (TEA) Storytelling, Architecture, Technology, and Experience (SATE) 2013 Conference in Savannah, GA October 3-4.

PGAV Destinations' Al Cross to Chair Architecture Segment of TEA’s SATE 2013 Conference With this year’s theme of “What’s Next, ” the 7th annual SATE conference will bring together professionals from around the world involved in experience design – from initial concept through opening day – to “stimulate dialog among the makers of compelling places and guest experiences.” Attendees and session leaders will learn about breakthrough projects, challenge and inspire ideas and concepts, share best practices and trends, and discover collaborative opportunities at the Savannah College of Art & Design.

The Architecture Segment of this year’s SATE conference will kick off on Thursday, October 3 with a tremendous line-up. Recently joined Chuck Hoberman of Hoberman Associates, an individual and the pinnacle crossroads of art, architecture, and engineering, will provide lessons and insights from his work on Transformable Design and Adaptable Building. As Al Cross states, “I have always believed that an architect’s role demands the purposeful use of materials and constructs to manipulate feeling, evoke emotion, and control the movement of light in a place – this is where I find the work of Chuck Hoberman.” Mr. Cross will also be facilitating a roundtable discussion Delivering Story: Architecture’s Role, which will focus on the ways in which architecture can deliver story without overwhelming it.

The keynote address will be delivered by Entertainment and Technology Center’s founder Don Marinelli from Carnegie Mellon.

Having just celebrated his 20th anniversary with PGAV Destinations, VP Al Cross’s most recent work can be seen at under-construction Chimelong Ocean Kingdom on Hengqin Island, Discovery Cove in Orlando, FL, the Georgia Aquarium in Atlanta, and Baha Mar in the Bahamas. He has most recently been featured on The Season Pass Podcast, the Business of Architecture Podcast, and is a regular contributor to the PGAV Destinations blog.

On Twitter, follow Mr. Cross at @alcrossjr and the TEA at @TEA_Connect for the latest updates on SATE 2013 and the Architecture segment. To register for SATE 2013, click here.

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