Scenario, the award-winning design and fabrication firm, is expanding at a rapid pace, and as a result, is proud to announce some changes to its US team, on the heels of recent announcements for its Launch division and partnership with Martin Aquatic Design.
Scenario has nominated themed entertainment veterans Greg Senner and Arielle Rassel (featured top) to its business development team. As director of project development, Senner is responsible for the capture and conversion of projects from concept to contract, fostering the handoff to design and project teams accordingly.
Likewise, as producer, Rassel works to set up Scenario’s clients for success in a similar capacity, in a “seller-doer” model. In each case, Senner and Rassel are taking a hands-on approach, both having delivered projects for the themed entertainment markets and adjacent industries for a combined 3+ decades.
Adding project value
“In this business, relationships are everything,” says Dan Moalli, Scenario’s US vice president. “Greg and Arielle have proven their ability not only to develop and maintain professional industry relationships, but also to enhance those relationships by adding value to projects in all phases of development. This is key to Scenario’s methodologies as we continue to serve our clients in new and effective ways.”
“As key contributors within our organization and highly visible leaders within the themed entertainment industry,” says Scenario veteran Kayleigh Martin, “Greg and Arielle are well-equipped to provide a high level of care and represent our clients’ interests as we work with them to develop their projects through execution.”
“An exciting time”
Ms. Martin’s role with Scenario has evolved as well, as she has been recently promoted to director of projects.
In this capacity, Martin will work with Florida operations director Colin Lonergan and VP Dan Moalli to support the strategic planning and execution of Scenario’s project and internal operations.
She will continue to work closely with Scenario’s portfolio clients, insuring continuity from contract execution through a project’s successful public opening.
“It’s an exciting time at Scenario, and also for the industry, which is in a booming growth period at the moment,” says Lonergan. “Our growth is unprecedented, and Kayleigh’s measured and strategic approach to the work is a valuable asset.”
Scenario was selected by Firefly Creations last year to support the development of its Kraken Cove concept, a new themed land featuring immersive experiences and creative storytelling.
