Scruffy Dog Creative Group (SDCG), a leading creative design and delivery company, has revealed details of a new collaboration with Sela, a leading Saudi Arabian developer of mega projects, to create the temporary amusement and experience park “Wonder Garden”.
Wonder Garden will be a huge, magical amusement park set to be a prominent feature of the upcoming Riyadh Season.
Colourful vision
Riyadh Season is a winter entertainment event which welcomes visitors from across the globe to its packed programme of immersive installations, shows and experiences. Wonder Garden will be one of the highlights of the festival.
Wonder Garden is a vibrant and immersive themed landscape that will immerse guests in a rainbow of colours, lush vegetation, and boundless imagination. Visitors will have access to a wide range of entertainment options, including exciting rides, interactive games, innovative multimedia experiences, a variety of food options, and more. The attraction is organised into themed zones, each with its own individual ambience and design.
Scruffy Dog Creative Group is producing the concept masterplan and the technical development in close partnership with the Sela team. This collaboration will ensure that visitors enjoy an optimum, dreamlike experience.
Diego Cid, senior creative director at Scruffy Dog Creative Group, says: “We were incredibly delighted to join forces with Sela and work together to make their colourful vision a reality.
“We were happy to work together again for the Riyadh season 2023/24 and offer something wholly new and distinctive after a successful partnership on the winter wonderland 2021 and 2022. Once more, it has been an incredible delight.”
Scruffy Dog Creative Group (SDCG) has been celebrating its success in the Middle East, having recently secured a major new project for Six Flags, Qiddiya. The firm has also appointed a new project director for the MENA region.
