Scruffy Dog Creative Group (SDCG), a leading creative design company, has announced two new senior appointments as it boosts its design and creative build division. With the new team members on board, the firm will continue its expansion as it works on several major entertainment projects around the world.
Paul Williams (pictured, right) takes on the role of senior creative director, based at the company’s London design studio. He has three decades of industry experience and has worked on projects for brands like DreamWorks, Marvel, Disney, Merlin Entertainments, Paramount, BBC, Sony Pictures, BMW, Warner Brothers, Pepsi, ITV Studios, British Airways, 20th Century Studios and Microsoft.
“I have always admired the incredible creativity and high standards of production that Scruffy Dog Creative Group consistently delivers within the global visitor attractions industry,” says Williams. “I feel honoured to be collaborating with their brilliant team of talented artists, experienced designers, and creative producers to lead the way in creating unique, exciting, and innovative new experiences that will entertain people all over the World.”
A growing team
In addition, Malik Al Asadi (pictured, left) is joining the creative build division as senior project manager. An experienced project manager, Al Asadi has more than 15 years of experience directing large-scale Themed Environments and has worked for firms like Universal Creative Japan, DXB Entertainments, and CSM live.
“I see this new role as a fantastic opportunity to contribute to an exciting, forward-thinking, and fast-moving company,” Al Asadi says. “I look forward to using my experience, identifying, designing, and deploying innovative technologies that improve systems, reduce costs, and increase productivity in the creative build division.”
CEO Joe Bright adds: “As a company, we are continuing to grow, so it was key to strengthen our team throughout the group. Malik, and Paul both have an exemplary record in the themed entertainment sector, and their experience both operationally, and creatively will support the development of our forthcoming projects.”
Scruffy Dog has also announced it will be exhibiting at IAAPA Expo 2022 in Orlando, from 15 – 18 November. Bright, alongside sales and marketing manager Jacqui Hunter, will be on hand at booth #265 to discuss new projects, as well as the company’s services, capabilities, and expertise. Appointments can be booked in advance with the team by email.
