SEA (Saudi Entertainment and Amusement) Expo, the Middle East’s largest gathering of leisure and entertainment professionals, has revealed details of its seventh and most ambitious edition, which will take place at the Riyadh Front Exhibition & Conference Center from 20 to 22 May.
Saudi Arabia is becoming a centre for the international entertainment and amusement landscape as it furthers its Vision 2030 goals. SEA Expo 2025 provides a space for leaders, investors, and visionaries of the entertainment sector from across the globe to gather and shape the future of the industry.
See also: Everything you need to know about Saudi Arabia’s giga-projects
Both regional and international brands, from theme parks to experiential technologies, are finding ways to be part of Saudi Arabia’s entertainment and amusement boom.
Sarkis Kahwajian, associate vice president – entertainment portfolio at dmg events, the organiser of SEA Expo, says: “The Saudi Entertainment and Amusement (SEA) Expo exemplifies the Kingdom’s commitment to becoming a global leader in the entertainment sector.
“SEA Expo is fueling this shift in the entertainment and amusement sector, providing a sought-after platform for businesses to connect, collaborate, and innovate in line with Saudi Arabia’s Vision 2030, and the wider Middle East’s fast-evolving entertainment landscape.”
Innovation, education & collaboration
The expo, which will showcase more than 300 local and global brands and expects to welcome over 15,000 entertainment industry professionals, serves as a key platform for international collaborations and major investments.
The free to attend event features a packed agenda with more than 75 global thought leaders and industry influencers, who will deliver a series of inspiring keynotes, panel discussions, and fireside chats.
Attendees can also discover the innovative technologies that are shaping the future of the sector, with exhibits ranging from VR and AR to immersive gaming and AI-driven entertainment solutions.
In addition, the expo provides opportunities to network with renowned exhibitors such as Amusement Services International, Warehouse of Games, Phoenixdarts, and others, as well as investors and decision-makers, fostering collaboration and unlocking opportunities for expansion in the region.
SEA Expo is co-located with Saudi Light & Sound (SLS) Expo, and this combination of distinctive industry events attracts an audience of more than 25,000 attendees, 500 exhibitors, and over 100 thought leaders.
As a result of the co-location, attendees can explore a wide variety of products, solutions, and innovations in entertainment and amusement, and also lighting design, technology, and audio advancements, among others.
SEA Expo 2025 is set to bring together the international entertainment industry, and offers a comprehensive entertainment and amusement platform experience.
To register for the expo, please click here.
In 2024, the SEA Expo focused on the importance of fostering the sector’s next generation of talent, and explored how investing in training and development are essential to the industry’s long-term success.
