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Themed Entertainment Association creates new council for China

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TEA Themed Entertainment Association China Logo

The Themed Entertainment Association (TEA), a non-profit representing compelling places and experiences worldwide, has announced the formation of its new China Development Council.

TEA China Development Council Owen Zhao
Owen Zhao

The standalone entity is endorsed by the TEA International Board of Directors and will serve an advisory role to the General Manager of the WOFE in China.

Max-Matching Entertainments Co., Ltd president Owen Zhao will serve a 2-year term as chairman of the council.

Zhao has served two, 2-year terms previously as president of TEA’s Asia Pacific Division’s Board of Directors prior to his new appointment.

Zhao says “I eagerly accepted this role and am looking forward to working with the TEA China staff. I think we will play an important role in cultivating membership in the organisation in China.”

Esteemed industry names

Alongside Zhao, the council will include current TEA members based in China, alongside membership or sponsor prospects, media and event partners, and other leaders in the global themed entertainment arena, including: 

Hai Chang Ocean Park Group vice president Fang Hong Feng, Ctrip Group general manager Li Ze, China Cultural Tourism Group president Duan Dong Dong, BSH Investment director Peng Wang, and Galaxy Entertainment Group vice president for show lead and project development, Jin Wang.

Strategic goals the council will strive to achieve include:

  • Identify and cultivate member and sponsor prospects in mainland China
  • Assist TEA China staff in closing membership and sponsorship relationships
  • Identify new markets and strategic relationships with media, government and other institutions
  • Collaborate with the TEA General Manager on the development of a growth strategy and prospecting list
  • Support the TEA General Manager in the annual program and budget planning process for TEA China
  • Serve as an ambassador of the TEA China and the global themed entertainment industry

Strong start

TEA Chuck Fawcett
Chuck Fawcett

TEA President Chuck Fawcett says “We are very pleased that Owen agreed to serve as chairman of this newly-formed entity. His leadership will drive growth in China and help us develop mutually beneficial relationships with institutions in the region.”

TEA China has seen a strong growth in membership, with its first member, the Beijing Shouhuan Cultural Tourism Investment Co., Ltd., being the majority shareholder of Universal Beijing Resort. 

Prospective members can find out more about TEA China at the association’s international website.

The Themed Entertainment Association announced its new slate of directors for international and divisional boards in November.

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Adam Whittaker

Adam studied Marketing and Advertising Management at Leeds Beckett University. Originally from Lancashire and now based in Norfolk, UK, you can usually find him appreciating art deco design or on a roller coaster.

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