A brand new visitor attraction has just opened its doors to the public between Aberystwyth and Llangurig, offering a range of experiences such as the Black Chasm, Woo Hoo Wood, Miners Trail and Silver River Water Play.
The Silver Mountain Experience caters for adults and children and is located high in the Cambrian Mountains on the A44, a mile from Nant-Yr-Arian. It’s thought that the new attraction will become Wale’s most original entertainment venue and it aims to welcome more than 30, 000 guests per year.
Simon Pickard, Silver Mountain’s director, said: “We have constructed The Silver Mountain Experience on the old Llywernog Silver-Lead Mine site which provided us with the perfect stage set for both the fantasy world that has been created for young children and the scarier underground element known as The Back Chasm, for older children, teenagers and adults.”
Mr Pickard also went on to say that they are predominantly a family attraction in the daytime, but speciality “Fright Nights” are to begin within the next few weeks. These are kept well under wraps when younger guests are around during the day and consist of “an evening of terrifying entertainment” which include some light humour, “some really ugly people and a “bite” to eat”.
The Silver Mountain Experience “topside” is made up of a magical world for young children; here they can explore attractions such as Shroomy Hill, Griggle Bogg and The Grovel and will be thrilled by mystical creatures including The Grovels, Wang Bats and Grubby Groggs. There is also a water play area, gem panning, picnic area, miners trail and exhibition and a café and shop.
For older guests, The Black Chasm dares visitors to venture into the underground darkness, where unexpected surprises await them – a preview of this sinister world can be found on YouTube.
The Silver Mountain Experience makes for an unusual and unique setting for conferences, seminars and staff parties and is available for hire to local businesses. In addition to this, children’s birthday parties are already proving popular at the attraction and each are tailored to suit each individual requirement. This can include themed party food such as a Woo Hoo Worm party cake, indoor and outdoor games, storytelling and a special trip underground where guests can sing Happy Birthday by candlelight.
The attraction was created with the objective to build a unique visitor attraction in Mid Wales and preserve the site’s history. This builds upon the work of mine owner Peter Lloyd Harvey and a new heritage trail, “The Miners Trail” has been created, ending in the newly updated exhibition building where guests can also see the site’s heritage items in a completely new format.
The project was funded by a mixture of private funds, a loan from Finance Wales and a grant from Visit Wales TISS. Four permanent jobs and three seasonal part-time jobs have been created so far, but positions for Fright Nights and peak work (actors) have yet to be filled. Anyone interested in applying for any of the available positions should visit the Silver Mountain Experience Facebook page for more information.
Design and construction of the theming for Silver Mountain was carried out by Saturn Imagineering in Almondsbury near Bristol, which used a mix of local businesses and individuals as well as its own specialised scenic/artistic team.
Mr Packard said that further features to the attraction will be added on an on-going basis and went on to say: “We are currently investigating the feasibility of purchasing our own bus which we plan to theme as a “Terror Bus.” This will enable us to provide a much needed link between Devil’s Bridge and Llywernog during the peak season and to provide transport for group visits for our Fright Nights.”
The official opening of the Silver Mountain Experience will take place on the weekend of 26-27th May 2012 – . For more information see www.silvermountainexperience.co.uk or visit the Silver Mountain Experience Facebook page.