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Themed Entertainment Association announces AI & Experience Creation session

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The Themed Entertainment Association TEA AI and Experience Creation session SATE NA

The Themed Entertainment Association (TEA), a non-profit representing compelling places and experiences worldwide, has announced details of the Artificial Intelligence and Experience Creation session which will be taking place at the Storytelling, Architecture, Technology, and Experience (SATE) conference in North America.

The event is taking place 12 – 14 October in Kansas City, Missouri. The theme for 2023 is Origins and Influencers: The people, places and ideas that shape our industry.

Registrations are now open for the conference.

Artificial Intelligence & Experience Creation

The Artificial Intelligence and Experience Creation session will offer delegates the opportunity to explore the potential and the difficulties presented by recent breakthroughs in artificial intelligence. Phil Hettema, THG, and Michael Libby, Worldbuildr, will be speaking about the significance of this technology for the themed entertainment sector.

The session will ask questions such as: Is artificial intelligence an exciting new tool for designers and makers of immersive worlds? Or is it merely a means to shortcut creativity? And how will all of this affect the real visitor experience? What are the long-term repercussions, and how can we protect (and foster) original concepts?

Hettema and Libby will share use cases for artificial intelligence, weed through the hype, and envisage what the sector might look like in the not-too-distant future.

Themed Entertainment Association SATE North America 2023

The Themed Entertainment Association (TEA) has announced the agenda for the SATE conference for North America. This features notable speakers such as CEO and creative director of Iwerks & Co. Leslie Iwerks, an Academy Award and Emmy-nominated director, writer, and producer; author/narrative lead Margaret Kerrison, and Kaye Mallins, founder, Walt Disney Hometown Museum.

The Themed Entertainment Association (TEA) recently announced that Matt Barton is its president-elect. Barton is vice president of the International Board and a member of the TEA Executive Committee. He will work beside and with current president Melissa (Ruminot) Oviedo for the next 15 months, before taking over as president at the start of 2025.

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Rebecca Hardy blooloop

Rebecca Hardy

Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.

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