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Japanese theme parks report higher attendance in first half of year

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Tokyo Disney Resort is on trend with an increase in foot traffic during the first half of this year. 

In fact 10 out of 12 of Japan’s major theme parks reported increased attendance for the same period, reports the Nikkei Asian Review.

At Tokyo Disney Resort, new attractions like Nemo & Friends SeaRider, and special events like Disney Pirates Summer, Costume Days and Disney’s Easter drew families and young peopke in. Despite bad weather in August, the combined attendance at Tokyo Disneyland Park and Tokyo DisneySea Park was up 3.1% to 14.77 million.

However OLC, owners of Tokyo Disney Resort, do not expect to sustain the current growth levels for the second half.  Construction work on new projects will lead to a projected 2% drop in attendance to 29.5 million people in the fiscal year 2017.  Earlier this year OLC announced a 2020 Mid-Term Plan containing significant investments to turn around the theme park.

Meanwhile at Universal Studios Japan, the 10 billion yen ($88.7 million) Minion Park which opened in April drew in 1 million riders in two months.  The overall effect is likely to lead to an increase in attendance compared to the prior year record of 7 million people for the half year.  Again the core family audience was been augmented with young women fans of the Minion IP.

LEGOLAND Japan has fought back from low footfall due to high admission prices and poor weather, with increased attendance boosted by discounts and pricing strategies.

Overall nine out of 10 parks that have released their forecasts for the second half ending March, estimate that attendance will match or exceed the previous year.

Image Credit: Tokyo Disney Resort

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