Skip to content
News

Triotech wins IAAPA Brass Ring Award for interactive dark coaster, Primordial

Triotech wins Brass Ring Award for Primordial
Rebecca Hardy
By Rebecca HardyNov 21, 2024 1 min read
Rebecca Hardy
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
See Full Bio

Triotech,an award-winning creator of media-based attractions,is celebrating the success of its interactive dark coaster, Primordial, which has been honoured with the 2024 IAAPA Brass Ring Award for Best New Product in the Major Ride/Attraction category.

This achievement reflects a key milestone for the company, which has been a leader in immersive and interactive media-based attractions for 25 years.

Unique replayable experience

Primordial,created in collaboration with Lagoon Amusement Park in Utah,marks a significant advancement in immersive storytelling and visitorengagement. With its innovative plot that features multiple endings, dynamic ride mechanics, and state-of-the-art interactive technology, the rideoffers a unique experience that reimagines the possibilities of dark coasters.

Ernest Yale, CEO and founder of Triotech, says: "The journey of creating this Interactive Dark Coaster ‘Primordial’ has been incredible, from initial concept to the ride experience that’s now thrilling guests. We share this recognition with our amazing partners at Lagoon and everyone who helped bring this vision to life."

Primordialsets itself apart with its distinct replayability. Through a variety of routes, riders can encounter six potential outcomes. In addition to enhancing the sense of surprise, this creative design entices visitors to come back foran alternative ending.

The Brass Ring Award, given to businesses that exhibit exceptional accomplishment, innovation, and influence in the attractions sector, is IAAPA's highest distinction.

Triotech isexhibiting its attractions at booths #1359 and #1361 at the IAAPA Expo in Orlando, which runs until 22 November.

See also: Exhibitors, events & education not to miss at IAAPA Expo 2024

Recently, Triotech announced the strategic appointment ofNicolas Fournieras sales director. Fournier brings more than 15 years of businessdevelopment experience, including a decade of experience in the entertainment industry. His role will focus on the company's expansion into theFEC sector in Canada and Europe.

dark ridesiaapaimmersive experiencestheme park ridestheme park suppliersawards
NewsTheme park
Rebecca Hardy
Rebecca Hardy
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
See Full Bio

Companies featured in this post

Triotech Amusement Inc.
Triotech Amusement Inc.

Most recent

Alice in Wonderland beside a colorful, grinning Cheshire Cat on stage.
Feature
design

Crafting connection: the art of storytelling with Shep

Disney characters pose in front of a castle on Main Street, USA, at a theme park.
News
attractions business

TEA releases attendance report for global theme parks, water parks & museums

ESF logos with geometric designs and building background.
News
Sustainability

Environmental Street Furniture combines sustainability and storytelling in award-winning range

Disneyland Resort lays off around 100 employees
News
disney

Disneyland Resort lays off around 100 employees

More for you

universal fan fest nights

Scooby-Doo x Universal Monsters mash-up coming to Fan Fest Nights in 2026

1 min read

Universal Studios Hollywood is bringing back its Universal Fan Fest Nights event in 2026, and will offer a unique Scooby-Doo x Universal Monsters mash-up.

Universal Fan Fest Nights is an after-hours, separately ticketed event that celebrates the world of fandom with new immersive experiences.

Keep ReadingShow less
mike cavanagh comcast

Comcast names Mike Cavanagh as co-CEO, joining Brian Roberts

2 min read

Universal parent company Comcast has announced Mike Cavanagh as its co-CEO. He will serve alongside Brian Roberts, who will continue as chairman and co-CEO.

Cavanagh's new role as co-CEO is effective from January 2026. At the same time, he will be named to the Comcast board of directors.

Keep ReadingShow less
universal horror unleashed

Universal Horror Unleashed announces Krampus holiday overlay

1 min read

Universal Horror Unleashed in Las Vegas has announced a horrible holiday overlay inspired by the festive half-goat, half-demon monster Krampus.

Universal Destinations & Experiences' first-ever year-round horror attraction opened in August as part of Area15's expansion.

Keep ReadingShow less
seaworld orlando howl-o-scream

SeaWorld Orlando merges wellness and scares with Howl-O-Sprint 5K run

1 min read

SeaWorld Orlando is combining two major trends in the attractions industry, enhanced Halloween events and wellness experiences, with its Howl-O-Sprint 5K run.

The nighttime run is returning to SeaWorld Orlando for its second year on 2 October at 8pm, with a post-race party taking place afterwards.

Keep ReadingShow less
Immersive Experience Network Summit

Immersive Experience Network presents extended programme for Summit'25

2 min read

The Immersive Experience Network (IEN), a peer-drivencommunity of creatives, business pioneers, entrepreneurs and enthusiasts,is bringing an extended programme to London's Woolwich Works for its 2025 annual Summit.

Summit’25, which is taking place from 21 to 22 October, serves as a meeting point for practitioners working across theatre, digital media, live action role play, VR, sound design, and more. It welcomes delegates ranging from established producers to emerging artists keen to test ideas, build collaborations, and find inspiration.

Keep ReadingShow less