The Abu Dhabi Tourism & Culture Authority and the Emirates Heritage Club have signed a Memorandum of Understanding to protect, preserve, and revive national heritage.
The MoU is part of a coordinated strategy to cement Abu Dhabi’s position as a global cultural tourism destination. The Memorandum establishes mutual communication and cooperation between the two organisations. They will work together in the fields of tourism, culture, and marketing.
The Memorandum of Understanding was signed by HE Saif Saeed Ghobash, Director General of The Abu Dhabi Tourism & Culture Authority and HE Sinan Ahmed Al Muhairi, who holds the position of Second Deputy Chairman of the Board of Directors and Executive Director of Activities and Sessions.
The aim of the agreement is to promote cultural and heritage activities to attract both local and international visitors to Abu Dhabi. It will also focus on identifying investment opportunities in the emirate.
Both sides aim to make UNESCO lists of tangible and intangible heritage.
“Our partnership with Emirates Heritage Club seeks to revitalise the emirate’s rich heritage and cultural assets so as to develop tourism and boost investment in this vital sector,” says Ghobash. “It also aims to document unique cultural heritage elements by experts, narrators, and academics from both sides.”
The MoU is part of the framework of Abu Dhabi’s strategic objectives of making a firm link between the emirate’s rich past and its vibrant cultural vision for the future. The further hope is to instill both in the identity of the youth.
Al Muhairi comments that the signing is another milestone towards expanding tourism in Abu Dhabi, with a spotlight on its cultural heritage. He says that both parties will share expertise and information related to tourism, culture and heritage. They will work together to coordinate cultural events and activities. They will also liaise on marketing, and cross-promotion campaigns on all social networking channels and websites.
Image courtesy of the Abu Dhabi Tourism & Culture Authority.