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Amusement Business: Asian Attractions Expo 2010 to be Held in Kuala Lumpur, Malaysia 14 – 16 July


The International Association of Amusement Parks and Attractions (IAAPA) announced Asian Attractions Expo 2010 will be held in Kuala Lumpur, Malaysia. 

The Asian Attractions Expo is the largest trade show and conference for the attractions industry in Asia. It will take place at the Kuala Lumpur Convention Centre in Malaysia, 14 – 16 July.

“We look forward to bringing Asian Attractions Expo to Malaysia in 2010, a location with a rich history and stunning attractions, ” said Charles Bray, president and CEO of IAAPA. “We are continually impressed by the growth and development of the Asian attractions industry and see this as the perfect place for attractions professionals to see what’s happening in the industry, learn about trends and best practices, meet, collaborate, and experience amazing, world-class attractions in Asia.”

Kuala Lumpur Offers All-in-One Experience

Located in the heart of Petronas’ Kuala Lumpur City Centre development (KLCC), the Kuala Lumpur Convention Centre received a (Central European Initiative) CEI 2009 Industry Award for Asia’s Best Convention & Exhibition Centre. From its opening in June 2005 to December 2008, the facility has hosted 1, 800 events and contributed more than RM $1.8 billion (approximately US$500 million) to the city’s economy. The center’s 20, 059 square meters includes two auditoriums, 9, 710 square meters of exhibition halls, a grand ballroom, banquet hall, conference hall, and 20 other meeting rooms.

Malaysia’s theme parks and waterparks have a reputation for being multifaceted, and include both thrill and water rides, museums, lodging, and animal sanctuaries. Two popular parks in close proximity to Kuala Lumpur are Genting Highlands Resort and Sunway Lagoon.

Genting Highlands Resort is located 45 minutes from Kuala Lumpur and features Genting Outdoor Theme Park, First World Indoor Theme Park, and a waterpark with a heated splash pool. Signature attractions at the resort include Ripley’s Believe It or Not! Museum, the “Flying Coaster” hang-gliding ride, “X-Pedition” climbing wall, and Snow World, an indoor manmade snow house.

Only 15 minutes from Kuala Lumpur in Petaling Jaya is Sunway Lagoon, which includes a Wild West-themed park; an Extreme Park with All-Terrain Vehicles and paintball games; the Waters of Africa waterpark; Wildlife Park, which features exotic animals; and Scream Park, with scare shows and a 3D “Terror Tunnel.”

Guests at the Kuala Lumpur Convention Centre don’t have to travel far for attractions—the building sits above Aquaria, a 60, 000-square-foot aquarium and adjacent to the six-story Suria KLCC shopping center. Two recognizable landmarks at the 100-acre KLCC are the distinct Petronas Twin Towers. Linked at the 41st and 42nd levels by the Skybridge, the towers are visited by 1, 000 to 3, 000 people each day. Also in the area are the National Mosque (or Masjid Negara); the science-based Petrosains Discovery Centre; Central Market (or Pasar Seni), a primary resource for Malaysian arts and crafts; the Malaysian Philharmonic Orchestra; and just outside the city limits, the Batu Caves, caverns sitting 272 steps underground and adorned with Hindu shrines.

About Asian Attractions Expo

Asian Attractions Expo is the premier event for the multibillion-dollar leisure and attractions industry in Asia. Organizers anticipate more than 3, 000 professionals from amusement and theme parks, waterparks, zoos, aquariums, museums, family entertainment centers, casinos, and resorts will participate in the annual event to develop and purchase new attractions and products for their facilities, see what’s new in the industry, learn best practices, and network with colleagues.

During the three-day event, more than 160 exhibitors from 25 countries will come to Kuala Lumpur to showcase innovative products in more than 100 categories, including amusement and theme park rides; architectural and design services; coin-operated games, skill games, and redemption prizes; theatrical productions; and maintenance services and equipment.

Asian Attractions Expo is an event for attractions industry professionals. It is not open to the general public.  More information about exhibit opportunities or attending Asian Attractions Expo 2010 will be available at in the coming months.


IAAPA is the premier trade association for the attractions industry worldwide.  Founded more than 90 years ago, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions and is dedicated to the preservation and prosperity of the amusement industry. IAAPA represents more than 4, 000 facility, supplier, and individual members from more than 90 countries. Member facilities include amusement/theme parks, waterparks, attractions, family entertainment centers, arcades, zoos, aquariums, museums, science centers, resorts, and casinos.  IAAPA maintains offices in Europe and the United States. In addition, the association’s Global Alliance partnership program includes international liaisons representing Latin America; Southeast Asia; Australia and New Zealand; India; and People’s Republic of China.

See also:
IAAPA Connections Debuts February 24 – 26, 2009 in Bahamas
Amusement Business: IAAPA Decides Not to Hold IAAPA Connections 2009
IAAPA Is Excited to Host Its First Major Event in Las Vegas…

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