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Amusement Parks: Lo-Q Contract extensions


Related: Lo-Q plc Prelininary Results, for the ten month period ended 31 October 2009 / Lo-Q launches an enhanced version of its Q-bot system at IAAPA 2009

Lo-Q plc, the AIM listed supplier of virtual queuing systems for theme parks and major attractions, announces that it has signed renewal agreements with five of its customers to extend their contracts to supply Lo-Q’s VQ2020 queue management system or Q-txt system.

Under these agreementsLo-Q will continue to supply its queue management systems to:

– LEGOLAND® Windsor (UK), for a further three years;
– Dreamworld (Australia), for a further three years;
– Mirabilandia (Italy), for a further four years;
– Dollywood of Tennessee (USA), for a further year;

In addition, Parque Isla Mágica in Seville, Spain, has agreed to extend its agreement to a one year rolling contract for the supply of Lo-Q’s Q-txt, queue management system.

Lo-Q’s founding Director, Leonard Sim, commented:

“We are delighted that these parks will continue to offer to customers the Lo-Q dynamic virtual queuing system. The extended agreements reflect the  growing popularity of our systems with park guests. We very much look forward to continuing to work with these customers over the coming years.”

About Lo-Q plc

Lo-Q plc listed on AIM in April 2002 and has active subsidiary companies in the USA and Canada.

Lo-Q designs, installs and operates systems which allow members of the public to make ride and show reservations when they visit a theme park or other attraction. Lo-Q’s flagship product, VQ2020, is a true virtual queuing system for theme parks. Lo-Q’s proprietary hand-held units, called Q-bots, are used in
major theme parks around the world. By the end of 2009 Lo-Q passed its 5 millionth user of the Lo-Q system.

The dynamic virtual queuing concept arose because of a wait in a line by Leonard Sim, the company founder and inventor of the Lo-Q System, and his family in a Florida theme park in the 90’s. The ride had mechanical problems, which meant that the almost two hour wait was a waste of time.

Lo-Q’s headquarters and development labs are in the Smith Centre high technology campus near Henleyon- Thames, UK, where a team of highly skilled engineers carry out hardware, software and systems design. 

The USA headquarters is in Lithia Springs, Georgia, near Atlanta where support, financial and installation staff are based.

The first installation went live in March 2001 and with Mirabilandia being installed on the 9th of April 2009, there are a total of 14 sites across the world using the VQ2020 system, namely:

Six Flags Over Georgia, USA
Six Flags New England, USA
Six Flags Great Adventure, USA
Six Flags Over Texas, USA
Six Flags Fiesta Texas, USA
Six Flags St Louis, USA
Six Flags Great America, USA
Six Flags Magic Mountain, USA
Six Flags Discovery Kingdom, USA
Six Flags La Ronde, Canada
Dollywood, USA
Dreamworld, Australia
Legoland Windsor, UK
Mirabilandia, Italy

Lo-Q also owns a Q-txt product which allows mobile phone users to reserve their place in line. Users purchase credits that are used to reserve a time to ride. The user then receives a text with details of their reservation, time and a unique code which is used to gain entry and verify their booking. Q-txt was first
used at the London Dungeon and Madame Tussauds in London, and is now installed in:

Flamingo Land, Yorkshire
Parque Isla Mágica, Spain.

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