Most of us will never have the opportunity to feel the power, speed and excitement that accompanies riding within the world’s finest racecars.
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All of that changed on November 4th, when Ferrari World Abu Dhabi, the world’s largest indoor theme park, opened in the United Arab Emirates as part of its soft opening. Thousands of guests visited the highly-anticipated park on its first day of public operation and were some of the first to experience the86, 000-square-meter facility’s unique array of rides, attractions, shops and restaurants.
The theme park is the anchor attraction of Yas Island, a mixed-use leisure destination and residential development being developed by ALDAR Properties PJSC. JRA provided conceptualization, planning, design, executive media pr
oduction and project management of the theme park’s overall attraction program, while the building’s unique architecture was designed by Benoy. Highlights of the park include the world’s fastest rollercoaster, a whimsical 4D experience, a variety of motion simulators, a unique shot-tower experience that takes guests outside of the facility’s signature building, a children’s driving school, a dueling coaster, a themed carousel, a Ferrari Hall of Fame and much more.
“The park that just four years ago was a project, an idea, maybe even a too ambitious idea, is now a fantastic reality, ” said Luca di Montezemolo, Chairman of Ferrari. “Everyone at Ferrari is grateful to the people who have worked without rest for the last two years to make it happen. Abu Dhabi is a great city that constantly looks to the future, and we are very proud of our partners who share with Ferrari the same passion, the same vision, the same will to go beyond.”
Said JRA Owner/CEO Keith James, “The park really is unbelievable and we appreciate ALDAR allowing us to be part of such a special project. I’m very proud of our team here in Abu Dhabi, as well as those back in Cincinnati, who have dedicated the last few years of their lives to the project. We also hadthe opportunity to work with some of the best consultants and suppliers in the leisure business, which is certainly reflected in the guest experience.”
JRA will be issuing a special feature edition of our newsletter in December, which will provide an in-depth look at this one-of-a kind attraction.
For more information, please visit www.ferrariworldabudhabi.com.
