Skip to main content

Aquariums: Sea Life Arizona Selects Allison & Partners to Launch Newest Aquarium


Allison & Partners will Position Newest Addition to Arizona’s Travel and Tourism Marketplace as a Destination for the Region and Visitors Worldwide

Allison & Partners, one of the nation’s fastest growing strategic communications, public relations and public affairs firms, today announced the addition of Sea Life Arizona to its client roster. Sea Life is the world’s largest aquarium brand. The new aquarium, opening in the summer of 2010, will be the second Sea Life aquarium launched in the U.S.

Sea Life is owned by Merlin Entertainments Group, the leading name in location-based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years.

“Allison & Partners has the right combination of expertise, organization and creativity to make the biggest possible impact for Sea Life’s arrival in Arizona, ” said Merlin Entertainments’ head of public relations for Sea Life and Dungeons, Mark Oakley. “They faced some very stiff opposition in a four-candidate pitch narrowed down from more than 30 initial applications, but my colleagues and I were impressed with the clarity and directness of Allison & Partners’ proposals, and feel very confident they can deliver the results we’re looking for.”

Sea Life Arizona will be managed by the Allison & Partners’ Phoenix office.

“Allison & Partners has significant experience building some of the travel and hospitality industry’s biggest brands, ” said Scott Appel, vice president of Allison & Partners’ Phoenix office. “ Sea Liferepresents the best in the attractions and aquarium space and will be an incredible addition to the Arizona’s travel and tourism marketplace. We are thrilled to share its message with the public.”

About Allison and Partners

Allison & Partners (;; is a national independent communications firm with practice areas in consumer marketing; corporate communications; social impact; technology; public affairs and healthcare. The firm builds customized programs integrating media relations; cause-related marketing; brand building; customer and internal communications; public affairs and promotional services. Allison & Partners is a member of Pinnacle Worldwide, an international network of independently owned communications firms in major cities around the world. 

About Merlin Entertainments

MERLIN ENTERTAINMENTS GROUP is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. The world’s second largest visitor attraction operator, Merlin has 59 attractions, six hotels and two holiday villages in 13 countries, across three continents. The company aims to deliver memorable and rewarding experiences to its 35 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 13, 500 employees.

Merlin Entertainments operates the following attractions — SEA LIFE — the world’s biggest aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures & Zoo, Heide Park, and Earth Explorer. All brands which are distinctive, challenging and innovative — and which have great potential for growth in the future. Visit for more information. 

See also:
Aquariums: SEA LIFE Celebrates Newest Aquarium and Arizona’s Treasures in Kick-off Event
Family Entertainment: AnimaLive ChatterBox at Sea Life, Brighton, UK

More from this author

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update