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Audiovisual Technology: BRC Imagination Arts Names Greg Lombardo Creative Director, Brand Experiences


Related: BRC Imagination Arts Opens Latest Collaboration with NASA’s Kennedy Space Center / The Heineken Experience Wins THEA Award for Outstanding Achievement   
BRC Imagination Arts, a global leader in the design, creation and production of immersive educational, entertainment, and brand experiences, has named Greg Lombardo as Creative Director, Brand Experiences.

Lombardo, an integral member of the BRC team since 2008, has spent the last two years heading up the company’s development of the USA Pavilion at Shanghai World Expo 2010. One of the most popular pavilions at the Expo, the USA Pavilion has welcomed more than five million visitors since opening its doors in May.

A 20-year veteran of the entertainment industry, Lombardo has spent his professional life telling great stories as a writer, director and producer for feature films, theater and commercials. During his tenure with BRC, Greg has worked for many prestigious brands including GM, EMI, Abbey Road, China Mobile, Shanghai Automotive Industry Corporation, Guinness, and SyFy Channel.

As Creative Director, Brand Experiences, Lombardo oversees creative development for companies looking to create corporate brand centers; cities, states and regional governments that are investing in area attractions for economic development; and governments and corporations seeking an amazing presence at a World Expo.

"Greg possesses a rare combination of business and creative experience, making him a unique asset to BRC, his colleagues and every client project he touches, " said Tisa Poe, Vice President Entertainment Experiences & Brand Experiences. "His innate ability to understand how to best turn an organization’s brand into its story — one that can be experienced with emotion and leave an unforgettable impact — is witnessed by everyone who works with him."

Prior to joining BRC, Greg served as Artistic Director for the National Shakespeare Company, where he directed and produced successful productions of Hamlet, Macbeth, Twelfth Night, Julius Caesar, and A Midsummer Night’s Dream. He also helped sell the Shakespeare brand itself, in his role as head fundraiser for America’s oldest touring theater company. Greg has also worked with Andersen Consulting to create and direct a first-of-its-kind live training program for major pharmaceutical firms. The program was so successful; it became a standard in the industry and is still widely used today.

Additionally, Greg has written, directed, and produced award winning feature films including Macbeth in Manhattan, Knots, and Bob Funk. His films have won the Audience Award, Long Island Film Festival, and Best Picture Award, Miami Film Festival. He has managed and produced multi-million dollar advertising campaigns and served as a production executive at Pictures In A Row, where he produced over 40 spots. Greg also wrote and directed commercials and industrial films that featured Orange County Choppers, National Hot Rod Association, Suzuki Motorcycle Race Team, and Gale Banks Racing. His work in commercials has earned him a Summit Award for Innovation and a Mobius Award.


Now in its 29th year, BRC Imagination Arts is an international leader in the design, creation, and production of innovative and immersive branded attractions, visitor centers, world-class museums, and world expo pavilions for a wide range of corporate, not-for-profit, city, regional development and government clients around the world. BRC clients include the Abraham Lincoln Presidential Museum, China Mobile, China Telecom, Heineken, Ford Motor Company, General Motors, NASA, and Universal Studios, among many others. With offices in California, The Netherlands, China, and the United Kingdom, BRC has been honored with over 275 international awards for creative excellence including two Academy Award nominations, and 16 THEA Awards for Outstanding Achievement in themed entertainment. The company is currently engaged in projects in the United States, Asia, Europe, and the Middle East.

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