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Audiovisual technology: Heineken Experience Wins Top Honors at 2009 AV Awards


See also:  Audiovisual technology: A short history of the videowall / Beer and Boats at Rotterdam and Heineken Centers

The Heineken Experience, one of the most popular tourist attractions in Amsterdam, has been named the best example of audio visual excellence in a consumer installation by AV Magazine, the UK’s top audio visual publication.

Designed by BRC Imagination Arts, one of the world’s leading creators of entertainment and brand experiences, the Heineken Experience uses state of the art technologies to place visitors at the center of the rich history and family story that has made Heineken a world-class company. AV systems integration at the attraction was handled by Electrosonic, the recipient of the 2009 AV Award.

“We congratulate the team at Electrosonic their outstanding and significant contribution to the Heineken Experience and the well-deserved recognition by AV Magazine. BRC’s design for the Heineken Experience included a range of sophisticated AV systems and controls, and their AV expertise helped us tell the Heineken stories to a large audience in a very effective way, ” said Bart Dohman, Managing Director of BRC Imagination Arts in Europe.  “Electrosonic did a terrific job of making our vision a reality.”

BRC Imagination Arts designs and produces branded attractions, visitor centers, tours, and world expo pavilions for a wide range of corporate, not-for-profit, city, regional development and government clients. Renowned for its award-winning approach to experience design, BRC turns corporate stories into experiences that bring brands to life in a way that traditional advertising simply cannot. By combining innovative story telling with the state-of-the-art technology and special effects techniques BRC-designed attractions immerse visitors in every aspect of a brand, forging a personal connection that delivers more impact than a traditional thirty-second spot.

About BRC Imagination Arts

Now celebrating its 28th year, BRC Imagination Arts is the leader in the design, creation, and production of innovative and immersive educational, entertainment, and brand experiences. BRC projects have consistently exceeded the expectations of clients and visitors, and have a proven track record of economic sustainability and the industry’s best record for on time, on budget performance. BRC clients include Abraham Lincoln Presidential Museum, Adler Planetarium, Disney, Ford Motor Company, General Motors, NASA, Universal Studios, and The Empire State Building. With offices in California, China, The Netherlands, and the United Kingdom, BRC has been honored with over 250 international awards for creative excellence including two Academy Award nominations, and 15 THEA Awards for Outstanding Achievement in themed entertainment. The company is currently engaged in major projects in the United States, Asia, Europe, and the Middle East.

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