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Bowling & Amusement Products: QubicaAMF Offers a Big Change in its Web Experience


Related: QubicaAMF Profile

The companys new website aims to improve the customer experience by providing consistent, fast and easy access to information.

QubicaAMF Worldwide, the leading manufacturer of bowling and amusement products, makes a big step towards providing a better customer experience with an improved website. The updated site, launched March 7th, is designed to appeal to specific users making it easier for potential bowling investors, developers and existing customers, including proprietors, managers and mechanics, to interact and do business with the company.

“Our previous website was difficult to navigate based on feedback we received from customers, ” says Emanuele Govoni, Senior Vice President and Chief Marketing Officer of QubicaAMF. “More content and resources have been added across all product lines. The structure has been streamlined and simplified, so people can get the information they want in as little as one click. Checking it out for yourself is the best way to experience all of the newly added benefits.”

As part of a continued effort to deliver a better customer experience on the web, several new features have been added to the site. Each product page now includes a photo gallery as well as direct links to related products, brochures and resources. Several website resources have been updated in conjunction with the new site. Examples include a Bowler Entertainment System (BES) Scoring Demo, a Furniture and Masking Layout Tool which configures a variety of sample center layouts, an expanded New Center Photo Gallery and several white papers available for download. Visitors now also have the ability to leave feedback from any page on the site and translate the site into local language.  

In addition, the Tech Support Customer Portal, a dedicated self-help area of the site, is now accessible directly from the home page. For 2011, all product manuals have been added to this area of the site. The Supply Line Email Club is also available for registration from the home page. An updated News and Events area has been added to the site and the Contact Us area now provides all local contact information on one page.

About QubicaAMF Worldwide

QubicaAMF Worldwide is the leading manufacturer and marketer of bowling and amusement products. With worldwide headquarters near Richmond, Virginia and European headquarters in Bologna, Italy, the company offers a complete line of high-quality, innovative solutions for new and existing bowling and entertainment centers.

QubicaAMF has over 50 years of experience, an install base of more than 10, 000 centers worldwide and can provide the perfect combination of bowling equipment, products and services to build a traditional bowling center, an FEC or entertainment facility to suit any budget. The company has sales offices in 15 countries, a distributor network with worldwide reach and maintains the largest R&D team for software, electronics and entertainment systems in the industry. Additional information about QubicaAMF Worldwide is available at

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