Related: Rainbow Productions takes Fireman Sam Stage Show to Kent visitor attraction / leisure attractions with added character this Easter / Dodo brought to life for Alton Towers Resort
UK mascot manufacturer Rainbow Productions took an exhibition stand for the fourth consecutive year at the Dubai Entertainment, Amusement and Leisure (DEAL) Expo.
Unveiled at DEAL, Julius Cheesar – a mouse Centurion – entered the Trade Centre Arena at the show’s opening on April 25 and made guest appearances around the Rainbow Productions’ exhibition stand over the course of the three days. The design and creation of this brand character was inspired by the name of the new Arena Hall hosting the 2010 edition of DEAL.
Helen Ede, Marketing Manager at Rainbow Productions, comments on the company’s participation at DEAL:
“Costume character Julius Cheesar was specifically developed and launched at DEAL 2010, to interact with visitors and show prospective clients the quality and creative expertise associated with our products.
We feel that DEAL continues to provide us with an invaluable opportunity to meet existing clients from the region – building on the relationships forged over the past four years – as well as an opportunity to make new contacts.
Since returning from Dubai we’ve been working on a number of designs and quotations to bring to life tailor-made costume characters for prospective clients who are looking for cost-efficient, entertaining content and branding for their venues”.